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EDAAgenda2025March6
ECONOMIC DEVELOPMENT AUTHORITY | THURSDAY, MARCH 6TH | | 8:00 AM | COUNTY ADMINISTRATION BUILDING @ FIRST FLOOR CONFERENCE ROOM 107 KENT STREET WINCHESTER, VA 1.Call to Order 2.Partner Showcase – Winchester Regional Airport Presentation by EDA partners, Winchester Regional Airport, to include an overview of their operations and activities and how they interact with the EDA. 3.Approval of Minutes – February 18, 2025|| ACTION Review and approval of minutes from last meeting, if appropriate 4.Treasurer’s Report || ACTION Review and approval of latest Treasurer’s Report, if appropriate 5.Large Project Ready Sites Concept | Next Steps || INFORMATION Update to the strategy to increase the availability of large project ready sites to facilitate new development and support larger scale projects. 6.Live.Love.Shenandoah || INFORMATION Recap activities of the regional talent strategy implementation 7.Project Announcements of Targeted Industries | INFORMATION Update on recent announcements from the EDA Targeted Industries for the past 12 months 8.Grocery Store Attraction || INFORMATION Update on progress of contacting grocery stores 9.Strategy Measurements Update || INFORMATION Quarterly update on implementation of EDA Strategy 10.Such other business as may come before this Authority MINUTES ECONOMIC DEVELOPMENT AUTHORITY | TUESDAY, FEBRUARY 18, 2025 | A meeting of the Frederick County Economic Development Authority was held on Tuesday, February 18, 2025, at 8:00 a.m. in the County Administration Building, First Floor Conference Room, 107 North Kent Street, Winchester, Virginia. PRESENT: Judy McCann-Slaughter, Diane Kearns, Rick Till and Gary Lofton. Due to a business conflict, Bryan Fairbanks, participated remotely and the Board approved his doing so. STAFF: Patrick Barker, Shayla Rickard, Wendy May, and Donna McIlwee, Frederick County Economic Development Authority; Jay Tibbs, Deputy County Administrator; and Michael Bryan, EDA Attorney. MEETING CALLED TO ORDER: Chairman Till called the meeting to order at 8:00 a.m. PARTNER SHOWCASE Mr. Barker introduced Dr. George Hummer, Superintendent, and Alison Post, Supervisor of Career & Technical Education, Frederick County Public Schools, who provided an overview of the entity’s operation and activities and how they interact with the EDA. APPROVAL OF MINUTES The minutes from the January 2, 2025, meeting were presented. On motion duly made by Ms. McCann-Slaughter and seconded by Mr. Lofton, the minutes were approved as presented by the following recorded vote: J. Stanley Crockett Absent Bryan Fairbanks Aye Diane Kearns Aye Gary Lofton Aye Judy McCann-Slaughter Aye Rick Till Aye TREASURER'S REPORT Mr. Barker submitted the following report: Checking Account - Bank of Clarke as of December 31, 2024 - $13,740.72 Page 2 of 5 Frederick County EDA Meeting Minutes | February 18, 2025 Intrafi Account – Bank of Clarke as of December 31, 2024 - $3,096,794.42 Mr. Fairbanks asked why we keep money in a non-interest bearing checking account instead of doing a sweep to our interest bearing account. On motion of Ms. McCann-Slaughter, seconded by Ms. Kearns, the Treasurer’s Report was approved by the following recorded vote: J. Stanley Crockett Absent Bryan Fairbanks Aye Diane Kearns Aye Gary Lofton Aye Judy McCann-Slaughter Aye Rick Till Aye LARGE PROJECT READY SITES CONCEPT | NEXT STEPS Mr. Barker reminded the Board that, at the January meeting, the EDA Board endorsed proceeding with a plan to expand the number of large project-ready sites. This approach begins with an internal staff assessment to identify and prioritize potential sites. Once sites are selected, the EDA will initially secure a non-binding Memorandum of Understanding (MOU) with the property owner(s) and proceed concurrently with an EDA-funded rezoning and an application to the Virgina Business Ready Site Program (VBRSP). He explained that staff is seeking the Board’s input and discussion on two critical components of this program: (1) the Site Evaluation Matrix, which will ensure objective and consistent site assessments and (2) a Non-Binding MOU, the framework for formalizing landowner commitment. The Site Evaluation Matrix involves assigning a priority level to each identified site. This prioritization will be based on a calculated per acre cost, which considers the asking price of the site and infrastructure costs to bring roads, water, wastewater, electric and natural gas to the site—either currently available or feasible within 12-18 months. The site with the lowest per acre price will be prioritized for the landowner engagement process. This data- driven approach ensures we focus our resources on the most cost-effective opportunities first. The draft Non-Binding MOU outlines the framework for collaboration between the EDA and property owner(s) as part of the Large Project-Ready Sites Plan. Key elements of the Agreement include: The stated asking price for the property. A focus on property transactions aligning with EDA Industry Targets. Repayment of rezoning fees and due diligence costs, supported by an application to the VBRSP. This Agreement establishes a structured and collaborative approach to advancing the EDA’s goals of expanding project-ready sites. Page 3 of 5 Frederick County EDA Meeting Minutes | February 18, 2025 Discussion on the site evaluation matrix Mr. Lofton stated this looks good as a starting point. Mr. Fairbanks agreed this makes sense since there is limited property. Ms. Kearns stated she is not convinced there is enough motivation for the landowner to participate and she is not sure that going with the lowest per acre price will be a successful approach. She suggested a point system. Mr. Barker remarked that we will reach out to sites that have the best potential as a developable site. Discussion on the draft MOU Ms. Kearns stated she is not sure why a landowner would agree to a 5-year maximum price, as stated on page 3 of the MOU under section “d,” since their property value may increase. Mr. Barker remarked the MOU is something to show a landowner and they could ask for something more to be included. Mr. Fairbanks stated we need to be mindful when working State and VEDP on the asking price increasing as a result of receiving State funds. At the conclusion of discussion, Mr. Till brought before the Board the idea that the EDA would meet with the Board of Supervisors to see if they approve of our concept and bring this subject back before the EDA Board. All present agreed with this approach. TARGET INDUSTRY STUDY UPDATE Mr. Barker presented staff recommendations for sectors and subsectors as Targeted Industry Sectors, which is identical to previously approved sectors. Staff is seeking the Authority’s input, discussion, and endorsement, if deemed appropriate, to advance our strategic direction. Ms. Kearns stated she is uncertain about the lime/gypsum sector under Advanced Manufacturing. On motion of Mr. Lofton, seconded by Mr. Fairbanks, the Board approved the Targeted Industry Sectors as presented by the following recorded vote: J. Stanley Crockett Absent Bryan Fairbanks Aye Page 4 of 5 Frederick County EDA Meeting Minutes | February 18, 2025 Diane Kearns Aye Gary Lofton Aye Judy McCann-Slaughter Aye Rick Till Aye ORDINANCE AMENDMENT – DATA CENTERS Mr. Barker reported that, at the direction of the Frederick County BOS, the Planning and Development office initiated a proposed amendment to the County Zoning Ordinance which seeks to add a definition for data centers and additional regulations for specific uses. Currently, data centers are permitted as a by-right use in the B3, TM, M1 and M2 zones with no additional regulations. The proposal is to amend the Chapter 165 Zoning Ordinance to add a definition for data centers and additional regulations for specific uses. This proposed amendment is an important step in addressing the evolving needs of the information technology sector, an EDA Industry Target. It aims to balance the development of data centers with necessary regulations to mitigate potential environmental impacts, especially related to noise and visual impact. Staff is seeking EDA Board support for the proposed amendment and provide comments as such during the public hearings, February 19th (Planning Commission) and March 12th (Board of Supervisors). Mr. Lofton asked if the proposal mirrors Loudoun County. Mr. Pearson, Planning Director, had joined the meeting for this discussion, and he stated Frederick County’s proposal has a less regulatory framework. Ms. Kearns asked if the proposal considers private generators. Answer was, yes it does. On motion of Ms. Kearns, seconded by Mr. Lofton, the Board voted to support the proposed ordinance amendment by the following recorded vote: J. Stanley Crockett Absent Bryan Fairbanks Aye Diane Kearns Aye Gary Lofton Aye Judy McCann-Slaughter Aye Rick Till Aye ADJOURN There being no further business to come before this Authority, the meeting was adjourned at 9:10 a.m. ________________________________ ____________________________ Richard Till Jay Tibbs Page 5 of 5 Frederick County EDA Meeting Minutes | February 18, 2025 Chairman Secretary DATE: February 28, 2025 TO: Board of Directors, Frederick County Economic Development Authority FROM: Patrick Barker, CEcD Executive Director CC: Jay Tibbs Deputy County Administrator RE: EDA Partner Showcase || Winchester Regional Airport Over the past year, EDA partners have been invited to present to the Board at a regular interval. The presentation includes an overview of the entity’s operations and activities and how they interact with the EDA. Regional airports generate employment, both directly through airport operations and indirectly through related industries such as hospitality, retail, and transportation services. They also contribute to infrastructure development, encouraging investment in surrounding areas. In an increasingly global economy, the presence of a well-functioning regional airport strengthens a region’s competitiveness, fosters economic resilience, and enhances the overall quality of life for residents. To that end, the Winchester Regional Airport will be presenting its operations and plans as they relate to the EDA’s strategic plan. Winchester Regional Airport is a public-use airport established in 1937, the airport has evolved into a vital hub for general aviation in the region. The airport features a single asphalt runway (14/32) measuring 5,500 by 100 feet, accommodating a variety of general aviation aircraft. Winchester Aviation, the on-site fixed- base operator (FBO), provides services including fuel (100LL and Jet-A), aircraft parking (hangars and tie-downs), and major airframe and powerplant maintenance. In January 2025, Winchester Aviation, the airport-owned service provider, unveiled a new terminal to enhance services for pilots and passengers. In attendance from the Winchester Regional Airport will be: Mr. Nick Sabo, Executive Director Mr. William (Bill) Pifer DATE: February 28, 2025 TO: Board of Directors, Frederick County Economic Development Authority FROM: Patrick Barker, CEcD Executive Director CC: Jay Tibbs Deputy County Administrator RE: Large Project Ready Site Program At the February meeting, the EDA Board and staff engaged in discussions and provided valuable input on the next components of this program: Site Evaluation Matrix: A tool designed to ensure objective and consistent site assessments. Non-Binding MOU: A framework for formalizing landowner commitments. A redlined Non-Binding MOU is included for your review. The majority of the revisions are minor, with the removal of one section. The omitted section originally required the EDA to reimburse the landowner for completed studies. However, since the EDA intends to directly fund these studies, this provision was unnecessary. Since the meeting, EDA Chair Mr. Till and I have met with all members of the Board of Supervisors. These meetings allowed us to gather their insights on the program, including feedback on the draft Non-Binding MOU, and to explore potential opportunities for collaboration, such as applications for the Virginia Business Ready Program. Key takeaways from those discussions will highlighted at the meeting. Concurrently, staff has begun evaluating various large land bays and inputting data into the Site Evaluation Matrix. Discussion with infrastructure contacts are expected to be completed within the next 30 days. This process will establish a priority ranking for each land bay based on a calculated per-acre cost, factoring in: The site's asking price. Infrastructure costs required to extend roads, water, wastewater, electric, and natural gas—either currently available or feasible within 12–18 months. This data-driven approach ensures that resources are directed toward the most cost-effective and strategically viable opportunities THIS NON-BINDING MEMORANDUM OF UNDERSTANDING (the “MOU”) dated this ____ day of ______________, 2025, by and between __________________________ _____________________(the “Landowner”), and THE ECONOMIC DEVELOPMENT AUTHORITY OF THE COUNTY OF FREDERICK, VIRGINIA (the “EDA”). RECITALS: A. The EDA has identified business and industry targets including, but not limited to, the North American Industry Classification System as Codes 311, 321, 322, 323, 324, 325, 326, 327, 332, 333, 334, 345, 335, 488, 516, 518, 519, 522, 525, 541 and 551, as amended, adopted or modified from time to time. (the “EDA Targets”) that the EDA intends to attract, support and promote for the economical development and business success of the County of Frederick, Virginia. B. The Landowner is vested with fee simple title to that certain tract or parcel of land located in Frederick County, Virginia, being more particularly described as set forth on Exhibit “A” attached hereto and incorporated herein by reference as if set out in full (the “Landowner Parcel”). C. The EDA seeks to identify one or more parcels of land which may be rezoned to a commercial or industrial zoning category for specific uses in accordance with the EDA Targets, and to encourage such rezoning by providing the funding for all or a portion of the expenses incurred in rezoning the Landowner Parcel. D. The Virginia Economic Development Partnership Authority, a political subdivision of the Commonwealth of Virginia (“VEDP”), maintains a tier ranking of various properties in the Commonwealth based upon the zoning, studies, assessments, infrastructure and level of readiness for marketing and economic development purposes (the “Tier Level”). In addition VEDP administers the Virginia Business Ready Sites Program in order to support economic development within the Commonwealth, whose objective is to identify, assess and improve the readiness of potential sites within Frederick County, Virginia so as to promote development and characterization of industrial sites to enhance Frederick County’s infrastructure, to promote Frederick County’s competitive business environment and to facilitate increased business and commerce for its citizens. E. The Landowner Parcel is not currently zoned for industrial or commercial purposes, and consequently must be zoned to receive grant from VEDP for marketing and economic development purposes (the “VBRSP Grant”). Page 2 of 8 Project Ready Sites Concept | Non Binding MOU DRAFT 02.26.25 F. The parties intend to set forth their preliminary understanding concerning the potential rezoning of the Landowner Parcel and award of VBRSP Grant, as more fully set forth hereinafter. Nothing contained in the Non-Binding Memorandum of Understanding shall be deemed binding upon either the EDA or the Landowner unless and until a contract containing such terms and conditions as are acceptable to the EDA and the Landowner are incorporated into a binding contract and executed by all parties (the “Landowner Agreement”). NOW THEREFORE WITNESSETH, for and in consideration of the payment of Ten Dollars, and in consideration of the mutual obligations of the parties hereto, the receipt and sufficiency of which is hereby acknowledged the parties agree as follows: 1. Recitals: The Recitals are made a material part hereof and incorporated herein by reference as if set out in full. 2. Rezoning: a. Site Access: The Landowner agrees that the EDA, and its engineers, surveyors, environmental consultants and other consultants shall have reasonable rights of access to the Landowner Parcel in order to assess whether the Landowner Parcel is suitable for rezoning to a industrial or commercial use. The EDA agrees to give the Landowner at least 48 hours prior notice prior to entering upon the Landowner Parcel to perform such studies, assessments or other investigations. The EDA agrees to repair any damages sustained by the Landowner Parcel during any such studies, assessments or other investigations. Upon request, the EDA shall provide to the Landowner certificates of insurance insuring the activities of the EDA upon the Landowner Parcel. b. Re-Zoning of Landowner Parcel: (i) The Landowner expressly authorizes the EDA to initiate a rezoning of the Landowner Parcel to a commercial or industrial category for specific uses in accordance with EDA Targets within one hundred eighty (180) days after the Effective Date of the EDA/Landowner Agreement and to diligently pursue such rezoning. (ii) The EDA agrees to reimburse the Landowner for the sums expended by the Landowner to rezone the Landowner Parcel to a commercial or industrial zoning category for specific uses in accordance with EDA Targets, including, but not limited to, reasonable attorney’s fees, engineering, land planning, zoning and other professional fees not to exceed the sum of $_____________ in order to raise the Tier Ranking of the Landowner Parcel to at least a Tier 3 Level. Page 3 of 8 Project Ready Sites Concept | Non Binding MOU DRAFT 02.26.25 (iii)(ii) The EDA shall retain ownership of all plats, surveys, site plans, construction drawings, feasibility studies, approvals and any other due diligence, planning and rezoning documents prepared by or at the request of the Landowner in connection with the rezoning. Upon request, the EDA shall provide copies of said documents to the Landowner without any warranty or representation whatsoever as to the content or accuracy of such documents. (iv) In the event that the EDA advances or has expended funds , in part or in whole, to rezone the Landowner Parcel to a commercial or industrial use consistent with the EDA Targets, the EDA shall be fully reimbursed for all such costs and expenses at the time of sale of all or any portion of the Landowner Parcel by the Landowner. c. Appraisal/Sales Price: (i) Once the Landowner Parcel is rezoned in accordance with the provisions of Section 2(b), above, the Landowner agrees to have the Landowner Parcel appraised by a Certified Commercial Appraiser licensed in the Commonwealth of Virginia selected by the EDA and the Landowner for purposes of establishing the fair market value of the Landowner Parcel for purposes of sale (the “Sales Price”). The EDA agrees to pay the cost of the commercial appraisal with a maximum cost of $_____________. (ii) The Landowner agrees that for a period of five (5) years after the final non-appealable rezoning approval, the maximum Sales Price shall not exceed the appraised value of the Landowner Parcel. d. Post-Rezoning Property Transactions: In the event that the Landowner Parcel is successfully rezoned to a commercial or industrial zoning category, the Landowner agrees that any sale or lease of the Landowner Parcel within 5 years following the final, non- appealable rezoning granted by the Board of Supervisors of Frederick County, Virginia shall be exclusively for purposes and uses called for in the EDA Targets. No such sale or lease shall be for purposes other than as called for in the EDA Targets without the prior written approval of the EDA, which approval may be withheld, modified or delayed by the EDA, in the EDA’s sole and absolute discretion. e. Virginia Business Ready Sites Program Grant: (i) Once rezoned, if the Landowner Parcel meets the requirements imposed by the Virginia Business Ready Sites Program, as set forth in §2.2-2240.2:1, et seq, of Title 22 of the Code of Virginia (1950, amended), the EDA will make application for a VBRSP Grant for Page 4 of 8 Project Ready Sites Concept | Non Binding MOU DRAFT 02.26.25 the Landowner Parcel. The purpose of the VBRSP Grant is to raise the Tier Level of the Landowner Parcel. If the VBRSP Grant is approved by VEDP, any disbursement of grant funds shall be expressly contingent upon execution by the EDA, VEDP and the Landowner, if applicable, of Performance Agreements upon terms and conditions deemed acceptable to the EDA and VEDP. Such Performance Agreements shall include, among other terms and conditions deemed acceptable to the EDA and VEDP, the use of the Landowner Parcel shall be exclusively for purposes called for in the EDA Targets. (ii) The Landowner agrees not to: (a) pursue on its own or agree to a rezoning application or other local use action whereby the use of the Landowner Parcel for commercial or industrial purposes in accordance with the EDA Targets is restricted or prohibited; or (b) impose any land use restriction upon the Landowner Parcel whereby the use of the Landowner Parcel for commercial for industrial purpose in accordance with the EDA Targets in restricted or prohibited. If the Landowner fails to comply with any of the foregoing and the repayment of the VBSRP Grant is required, the Landowner shall, replay a portion of the VBRSP grants as follows: (iii) The Landowner agrees not to pursue on its own a rezoning action for the Landowner Parcel, or otherwise will not pursue on its own any local land use actions such that the Landowner Parcel may not be used for an industrial or commercial business purpose, and if the Landowner does, the Landowner shall, if repayment of the VBRSP Grant is required, repay a portion of the VBRSP Grant as follows: Within one (1) year of the date of the final non-appealable rezoning, 100% of the VBRSP Grant; Within two (2) years of the date of the final non-appealable rezoning, 90% of the VBRSP Grant; Within three (3) years of the date of the final non-appealable rezoning, 80% of the VBRSP Grant; Within four (4) year of the date of the final non-appealable rezoning, 70% of the VBRSP Grant; Within five (5) years of the date of the final non-appealable rezoning, 60% of the VBRSP Grant; Page 5 of 8 Project Ready Sites Concept | Non Binding MOU DRAFT 02.26.25 Within six (6) years of the date of the final non-appealable rezoning, 50% of the VBRSP Grant; Within seven (7) year of the date of the final non-appealable rezoning, 40% of the VBRSP Grant; Within eight (8) years of the date of the final non-appealable rezoning, 30% of the VBRSP Grant; Within nine (9) years of the date of the final non-appealable rezoning, 20% of the VBRSP Grant; Within ten (10) years of the date of the final non-appealable rezoning, 10% of the VBRSP Grant; 3. Disclosure: Landowner acknowledges and agrees that any information submitted to the EDA and/or VEDP may be subject to disclosure pursuant to the Virginia Freedom of Information Act. 4. Termination: This MOU shall be deemed withdrawn and all negotiations shall cease if a Landowner Agreementthis MOU is not fully executed by the Landowner and the EDA on or before _______________, 20___. 5. Contract: If the terms and conditions of the Landowner Agreement are reached between the Landowner and the EDA concerning the matters set forth in this Non- Binding Memorandum of Understanding, the Landowner Agreement shall be drafted by the EDA and submitted to the Landowner for review and approval. The Landowner Agreement shall be terminable by either the EDA or the Landowner upon thirty (30) days prior written notice. Upon termination, the Landowner shall pay to the EDA all sums expended by the EDA arising from or in connection with the Rezoning, together with any funds received by a VBRSP Grant. 6. Notices: Any notice required or permitted to be given under this Agreement shall be deemed to be given when (i) received by confirmed e-mail transmission; (ii) hand-delivered by personal delivery; (iii) one (1) business day after pickup by UPS, Federal Express or similar overnight delivery service; (iv) when received by registered or certified mail (return receipt requested, first-class postage prepaid); or (v) received by confirmed facsimile, in either case addressed to the parties as follows: Landowner: _________________________________ Attn:_____________________________ _________________________________ _________________________________ Email: ___________________________ Fax: _____________________________ Page 6 of 8 Project Ready Sites Concept | Non Binding MOU DRAFT 02.26.25 EDA: The Economic Development Authority of The County of Frederick, Virginia Attn: Patrick Barker, Executive Director 107 North Kent Street Winchester, Virginia 22601 Email: pbarker@yesfrederickva.com With a copy to: Michael L. Bryan, Esquire 116 South Braddock Street Winchester, Virginia 22601 Email: mbryan@michaelbryanlaw.com Fax: 540/545-4131 7. Miscellaneous: a. This MOU shall be subject to and comply with the applicable laws of the Commonwealth of Virginia. b. This MOU, when executed by the parties, contains the final and entire agreement between them. No party shall be bound by any terms, conditions, statements or preliminary representations, oral or written, not herein contained. c. Time is of the essence as to all matters set forth in this MOU. d. This Non-Binding Memorandum of Understanding expresses in summary form the general understanding of the parties hereto as to the matters set forth herein. The EDA and the Landowner agree that this Non-Binding Memorandum of Understanding reflects only their current intentions and does not in any way constitute a binding agreement to take any other action whatsoever. This Non-Binding Memorandum of Understanding is non-binding upon the EDA and the Landowner, and is for discussion purposes only. e. No breach by either party of this MOU shall constitute an actionable default or give rise to a claim for damages or other relief. Page 7 of 8 Project Ready Sites Concept | Non Binding MOU DRAFT 02.26.25 WITNESS the following signatures and seals: LANDOWNER: _____________________________________ By:________________________________(SEAL) Name: _____________________________ Title: ______________________________ COMMONWEALTH OF VIRGINIA, AT LARGE, CITY/COUNTY OF ____________, to-wit: The foregoing instrument was acknowledged before me on the ____ day of ___________, 20___, by _________________________ as _______________________ of _______________________________________, whose name is signed to the foregoing Non- Binding Memorandum of Understanding dated _____________________, 20____. My commission expires ________________________. _____________________________ Notary Public Page 8 of 8 Project Ready Sites Concept | Non Binding MOU DRAFT 02.26.25 EDA: THE ECONOMIC DEVELOPMENT AUTHORITY OF THE COUNTY OF FREDERICK, VIRGINIA By:_______________________________(SEAL) Name: ____________________________ Title: _____________________________ COMMONWEALTH OF VIRGINIA, AT LARGE, CITY/COUNTY OF ____________, to-wit: The foregoing instrument was acknowledged before me on the ____ day of ___________, 20___, by _____________________________________ as _______________________ of The Economic Development Authority of the County of Frederick, Virginia , whose name is signed to the foregoing Non-Binding Memorandum of Understanding dated ______________________, 20____. My commission expires ________________________. _____________________________ Notary Public MLB/pmn c:\Agreements\EDA Non-Binding MOU 2/3/25 DATE: February 28, 2025 TO: Board of Directors, Frederick County Economic Development Authority FROM: Patrick Barker, CEcD Executive Director CC: Jay Tibbs Deputy County Administrator RE: Talent Attraction Marketing Strategy Implementation Update The Frederick County EDA, in partnership with other Northern Shenandoah Valley localities (i.e. the counties of Clarke, Shenandoah, Warren and Page, and the City of Winchester), continues to implement the Comprehensive Talent Solutions Strategy focused on job seekers, university and community college graduates, and high school students. This Strategy identified obstacles to and opportunities for retention and attraction of young adult talent. As provided in November, this strategy includes 8+ major marketing tactics for the region to start promoting its career and lifestyle opportunities to internal and external talent. 1. Talent Website 2. Develop Digital “Things To Do” Resources 3. Create a Career Training Network + Digital Hub 4. Use Digital to Drive Traffic 5. Connect Young Talent to Internships 6. Candidate Tours 7. Start Storytelling 8. Get Talent on the Ground The following is an update on the implementation to date for each of these tactics. 1. Talent Website https://www.liveloveshenandoah.com/ provides comprehensive information on living, learning, and working in the communities within the partnership. Several interactive features provide users with important information for their decision- making process, including a job board, cost of commute calculator and cost of living calculator. The main wireframe has been approved. The next steps are to work on a full design of the homepage, "live here" page, and a community page using this design. Page 2 of 3 Talent Attraction Marketing Strategy Implementation Update 2. Develop Digital “Things To Do” Resources A series of video resources were created to highlight the most significant drivers for an individual’s staying or relocating to an area. https://www.youtube.com/@live-love-shenandoah. A shorter version of these videos (10-15 seconds) are under development based on viewership data. 3. Create a Career Training Network + Digital Hub While done indirectly for this initiative, the Employer Profiles (https://www.yesfrederickva.com/why-frederick-co/business-portfolio/business- profiles) created by the EDA have been incorporated into social media and other marketing aspects. The new website will better provide talent with a plan for career training and find companies that support it. Best practices are under review. 4. Use Digital to Drive Traffic A contractor manages the digital advertising program, focusing on Meta (Facebook and Instagram), Google Ads, YouTube, and LinkedIn, with primary goals of building brand awareness and generating email leads. This includes both paid and organic content. Results have met or exceeded industry standards. From October to January, Meta activities generated 841 leads, 205,248 impressions, and a 45.82% click-through rate, all surpassing industry benchmarks. A new e-newsletter was recently launched with promising results. The mailing list has grown to 1,524 addresses, an increase of 451 since January. With a resend to non-openers, the email achieved a 52.4% open rate and a 4.6% click rate, with only four unsubscribes and one spam report—all exceeding industry standards. 5. Connect Young Talent to Internships Plans for an Internship Fair were paused based on conversations with several employers and their current related activities. Engagement with Virginia Talent + Opportunity Partnership (Virginia TOP) has been on-going since its inception. VTOP connects Virginia businesses that have work-based learning opportunities to Virginia students looking for them, with Virginia’s higher ed institutions serving as the main catalyst. As an evolution of the Worlds of Work event, a new initiative will be piloted this year for Frederick County seniors. Led by Frederick County Public Schools, the event aims to connect students with internship and employment opportunities. 6. Candidate Tours The new website will offer a regional tour resource for employers to tap into when bringing candidates to visit before accepting the position. Page 3 of 3 Talent Attraction Marketing Strategy Implementation Update 7. Start Storytelling The new website will provide local testimonials from individuals in the targeted age sectors. 8. Get Talent on the Ground The partners attended several top regional events, that draw non-residents, with a branded booth with promotional materials. Our booth was stocked with locally produced giveaways and encourage them to sign up for our newsletter to hear about upcoming events, regional jobs and more reasons to live and work here. This activity secured several hundred sign-ups for communication. Though after several of these types of events, the group paused additional participation to discover other events that may produce better results. A College Career Services Familiarization Tour is under development to build stronger relationships between local companies and regional college career services departments. The goal is to increase the number of local college graduates hired by companies in the Northern Shenandoah Valley and surrounding areas by improving awareness of regional job opportunities and aligning career services efforts with employer needs. An early summer date has been selected. Shenandoah Valley 45 E. Boscawen St Winchester, VA 22601 540.665.0973 The Northern Shenandoah Valley specifically refers to the area in the northern section of the larger Shenandoah Valley, which stretches between the Blue Ridge Mountains to the east and the Allegheny Mountains to the west. The area offers a blend of natural beauty, rich cultural heritage, and a laid-back rural atmosphere, making it a popular destination for history buffs, nature lovers, and those seeking a quieter lifestyle. Explore THE NORTHERN SHENEDOAH VALLEY LEARN MORE LIVE HERE Area Information Communities Clark County Frederick County Page County Shenandoah County Warren County Winchester County Cost of Living Housing Market Getting Around Commuter Calculator Proximity to Airports Proximity to DC Proximity to Baltimore Public Transit Child Care Education K-12 Education James Madison University Laurel Ridge Community College Shenandoah University Eastern Mennonite University Private Schools Health & Wellness Climate WORK HERE Major Employers Industries Entrepenuers Remote Work Resources for Job Seekers PLAY HERE Outdoor Recreation Food & Drink Restaurants Craft Beverage Farmers Markets Arts & Culture Shopping & Retail Small Town Charm Agritourism Shenandoah National Park National Forest & Trails RESOURCES Employers Job Seekers Economic Development Commuter Calculator Events EVENTS Events Calendar Annual Festivals ABOUT CONTACT © 2025 The Northern Shenendoah Valley | Terms of Use | Privacy Policy | Photo Credits When you live in an outdoor oasis, other people’s great adventures become your weekly routines. HERE HERE HERELive Work Play COMMUTER CALCULATOR BOOKLET EVENTS FIND A JOB RESOURCES POST HEADLINE 1 POST HEADLINE 2 POST HEADLINE 3 POST HEADLINE 4 NEWS FIND A JOB SUBSCRIBE TO OUR NEWSLETTER LIVE WHERE OTHERS WANT TO VISIT MAKE THE MOVE TO THE VALLEY ORGANIC SOCIAL MEDIA - FACEBOOK DEMOGRAPHICS TOP CITIES ACTIVE TIMES - PST ORGANIC SOCIAL MEDIA - INSTAGRAM REACH CONTENT INTERACTIONS LINK CLICKS VISITS FOLLOWERS VIEWS CAMPAIGN OVERVIEW Original Send •Sent: February 14 at 9:45 am EST •# Sent: 1,532 •Subject: (First Name): Find Your Spark, Fuel Your Passion in the Northern Shenandoah Valley •Pre header: Discover Why the Valley is the Perfect Place to Call Home •Email Link: https://conta.cc/3Qk3BZy Resend to Non-Openers •Sent: February 17 at 9:30 am EST •# Sent: 857 •Subject: Reminder : (First Name): Discover Why the Valley is the Perfect Place to Call Home •Pre header: Spark New Potential in Northern Shenandoah Valley •Email Link: https://conta.cc/3Qk3BZy CAMPAIGN RESULTS Non-Profit Member Organizations •Open Rate: 43.04% •Click Rate: 1.95% •Bounce: 12.19% Non-Profit Services •Open Rate: 39.84% •Click Rate: 1.32% •Bounce: 10.66% Source: Constant Contact Industry Averages DATE: February 28, 2025 TO: Board of Directors, Frederick County Economic Development Authority FROM: Patrick Barker, CEcD Executive Director CC: Jay Tibbs Deputy County Administrator RE: Project Announcements of Targeted Industries The following is a summary of announcements for the past 12 months from across the United States, of the EDA Targeted Industries. This review aligns with the action step within the Business Attraction goal of the EDA Strategy. Target Number Average Capital Investment Average New Jobs Average Acreage Top States Advanced Manuf. 538 $105M 149 11 OH, NC, TX BioScience 68 $145 196 7 TX Corporate Services 162 $27M 141 8 CA, IL, TX, Finance/Insurance 69 $23 178 6 ID Food & Bev 89 $73M 101 18 TX Info Tech 88 $1.2B 176 27 GA, VA Source: Conway Analytics, New project announcements last 12 months, USA only ID = Insufficient data DATE: February 28, 2025 TO: Board of Directors, Frederick County Economic Development Authority FROM: Patrick Barker, CEcD Executive Director CC: Jay Tibbs Deputy County Administrator RE: Grocery Store Attraction | Update Staff is providing a regular update on its progress regarding efforts to encourage grocery stores to locate in Frederick County. GROCERY STORES Aldi Amazon Fresh Harris Teeter Kroger MOM's Organic Market Publix Safeway Sprouts Farmers Market Trader Joe’s Wegmans Weis Markets Whole Foods CONNECTION STATUS Successful | 8 Awaiting | 4 For those with whom we have connected, they receive an update quarterly on relevant information with a soft ask for an update. Those still awaiting connection receive a follow-up email and two phone calls each month. Calls typically placed on Wednesday and Thursday between 4:00 pm – 5:00 pm. These times are considered best practices. INTEREST LEVEL Announced | 2 o Aldi & Publix Moderate (12-24 months) |1 o Actively looking for locations in a larger geographic area Long Term (Greater than 24 months) | 3 o No current plans to enter the market, but our area is part of their long-term market consideration None | 2 DATE: February 28, 2025 TO: Board of Directors, Frederick County Economic Development Authority FROM: Patrick Barker, CEcD Executive Director CC: Jay Tibbs Deputy County Administrator RE: Strategy Measurements Update The EDA Strategy, as approved by the EDA Board, helps guide staff as they pursue Frederick County’s economic development activities. Annually, the EDA Board reviews and adopts the Strategy to reaffirm and/or modify the overall goals and objectives. To ensure proper implementation, the staff will provide regular updates on the plan’s performance measures. Please review the enclosure. Strategy FY 25 Tracking Frederick County EDA Page 1 of 14 Talent Engagement Goal Address current and projected workforce needs by engaging the talent in Frederick County and greater community encouraging their retention and attraction Objectives/strategies Maintain awareness of current and projected workforce needs Action Measurement Person Assigned Completion Date (Est) Results Acquire bi-annually from JobsEQ County workforce 10-year projections Identify top occupational needs Wendy July & January Data Pulled – July 2024 ☒ Data Pulled – Jan. 2025 ☒ Distribute bi-annually Wendy July & January Distributed – July 2024 ☒ Distributed – Jan. 2025 ☒ Participate in seminars/presentations/meetings on top occupational needs Attendance at the Winchester Area Society for Human Resource Management meetings Attendance at the Frederick County Public School’s CTE Advisory Committee Shayla & Patrick Ongoing 5- SHRM meetings 3-CTE Advisory Meetings X-FCPS 101 meeting Organize annual feedback with business and education partners on workforce needs and solutions Number of participants Number of potential solutions Shayla & Patrick Deferred to next year given Talent Pathways Initiative (TPI) by the Shenandoah Valley Workforce Development Board Strategy Tracking Frederick County EDA Page 2 of 14 3Q2025 Partner with appropriate local and regional partners to create and execute short-term workforce solutions, those that have strong potential to produce talent in 12 month or less) Action Measurement Person Assigned Completion Date (Est) Results Facilitate work groups, as necessary and appropriate, on short-term projects resulting from annual feedback on workforce needs and solutions Attendance at work groups Action plan for projects Shayla & Patrick Nov (tentative) Deferred to next year given Talent Pathways Initiative (TPI) by the Shenandoah Valley Workforce Development Board Perform internet review for best-in-class workforce solutions Number of discovered solutions with applicability Shayla & Patrick ongoing *San Diego: Life. Changing.” campaign. *Future Ready Greensboro *MoveUpstateSC talent campaign Showcase talent from area public school’s career and technical programs (i.e., Widget Cup) Number of participants Competitor survey results Number of internships/hires Shayla April 37 of Students 39 Volunteers representing 25 Businesses 23 Educators Create and promote marketing tools and programs that help employers sell location to candidates and existing employees Website analytics of regional talent website Social media analytics NSV Sept 8,800 | Website Views (year current) 179,552 | Facebook Reach 11,495 | Youtube Clicks Amplify existing efforts to host career fairs/regional hiring events (i.e., Employer Expo) Number of participants Number of hires Survey of participants Shayla May & September May-72 Employers 450 attendees (including students) September-50 Employers 204 attendees Build perceptions of community as a great place for careers with local young talent (i.e. Regional Internship Fair) Number of participants Number of internships resulting NSV Talent Nov/Dec Deferred due to https://virginiatop.org/ Strategy Tracking Frederick County EDA Page 3 of 14 3Q2025 Conversion of internships to careers Create a regional tour resource for employers and their candidates Number of participants Number of tours NSV Talent June Implement a burst transitional program for advanced manufacturing Number of participants Conversion of participants to hire Shayla & Patrick Paused based on BRCC Job Starter program results. Partner with appropriate local and regional partners to create and execute long term workforce solutions, those that have strong potential to produce talent in 12 month or more) Action Measurement Person Assigned Completion Date (Est) Results Facilitate work groups, as necessary and appropriate, on short-term projects resulting from the annual feedback on workforce needs and solutions Attendance at work groups Action plan for projects Shayla & Patrick August September Deferred to next year given Talent Pathways Initiative by the Shenandoah Valley Workforce Development Board Provide an in-person career exploration event for middle school students (i.e., Worlds of Work) Number of participants Survey of participants Shayla & Patrick Sept. 2024 2,302 Students 72 Exhibitors (registered) Enhance awareness of students, educators and school staff to the many rewarding local careers available (i.e. student and teacher tours) Number of participants Survey of participants Shayla On request 80- Students 20 - Tours 8 - Educators Build pathways from post-secondary and K-12 schools, allowing entry into these industries TBD Workforce Investment Board 92- CTE courses 5,925- MS students enrolled 5,982 -HS students enrolled 395-Dowell J. Howard Conduct regular messaging on all career pathways (post high school to college) Social media analytics Website analytic of relevant page Workforce Investment Board TBD Strategy Tracking Frederick County EDA Page 4 of 14 3Q2025 Business Retention Goal Enhance Frederick County’s business environment to encourage the expansion and retention of existing business Objectives 1. Understand the overall health of existing industry sectors, recognize changing industry trends, and ensure consistent, personal contact with businesses. Action Measurement Person Assigned Completion Date (Est) Results Perform business call visits Number of business call visits Number of follow-up business call visits Number of business expansion considerations Number of business expansions Value of capital investment from expansions Number of retained and new jobs from expansions Shayla ongoing 23 | visits 6 | number of follow up visits 2 | number of business expansions 0 of new jobs retained Analyze business call team visit for industry trends Results from aggregate analysis of call team visits using Bludot Number of action-oriented responses Shayla June, Dec 2| action responses Visit, as appropriate, in conjunction with VEDP to headquarters of businesses Number of visits Number of expansion considerations Shayla On request 5 | visits 2 | expansions considered Organize topic specific forums, as appropriate Number of business participants Percentage of business participants to invited participants Shayla June/Dec 8 Community/Business Partners | State, Local and Non-Profit collaborative event 66 | participants Strategy Tracking Frederick County EDA Page 5 of 14 3Q2025 Participate in meetings/workshops with relevant business/industry groups Number of actionable intelligence gained Shayla June 2023 5 | Actionable intelligence gained 2. Showcase the operations, careers, and economic contributions of Frederick County businesses. Action Measurement Person Assigned Completion Date (Est) Results Highlight employers and industry sectors Employer Features – goal: six annually (bi-monthly) Website Views, Facebook Reach, LinkedIn Impressions Wendy bi-monthly 2,224| Website Views 59,368| Facebook Reach 52,854 | LinkedIn Impressions Industry Features – goal: four annually (quarterly) Website Views, Facebook Reach, LinkedIn Impressions Wendy quarterly 768 | Website Views 24,493| Facebook Reach 18,519 | LinkedIn Impressions FredCo Eats - Cultivate and elevate the full scope of Frederick County’s food economy FredCo Eats Restaurant Week 2024 Number of participating restaurants, Survey of participants, Social media analytics, Website metrics Wendy April 20 | Number of restaurants 100% | Satisfaction rate 35,500 | Facebook Reach Google Analytics: 3,261 | Website Views 11,053 | Website Events Strategy Tracking Frederick County EDA Page 6 of 14 3Q2025 3. Offer existing businesses key operational and loan assistance Action Measurement Person Assigned Completion Date (Est) Results Provide financial management, marketing and operational analysis for existing businesses through the Laurel Ridge Small Business Development Center Number of Frederick County business clients consulted Number of jobs created or retained Value of investments/loans obtained SBDC March June September December Awaiting updated information for 3Q. 4. Provide awareness of local conditions, resources and assistance opportunities Action Measurement Person Assigned Completion Date (Est) Results Provide real time job posting information Report created and posted to website Wendy Bi-monthly Report Posted– 1/24 ☒ Report Posted – 3/24 ☒ Report Posted– 5/24 ☒ Report Posted– 7/24 ☒ Report Posted– 9/24 ☒ Report Posted– 11/24 ☒ Distribute targeted information on assistance programs and other pertinent business conditions Existing Business Update distributed Wendy Bi-monthly Distributed – 2/24 ☒ Distributed – 4/24 ☒ Distributed – 6/24 ☒ Distributed – 8/24 ☒ Distributed – 10/24 ☒ Distributed – 12/24 ☒ Strategy Tracking Frederick County EDA Page 7 of 14 3Q2025 Business Attraction Goal Conduct strategic and measured business attraction efforts to expand the commercial and industrial base and create quality jobs for all citizens. Objectives 1. Identify targeted business sectors for attraction purposes Action Measurement Person Assigned Completion Date (Est) Results Review regularly project announcements in targeted geographic areas Report to EDA Board Patrick June (Moved to September) December Distributed – 7/24 ☐ Distributed – 2/25 ☒ Discover business sectors through employment data for sectors with positive long-term growth and wages that match or exceed the County’s average wage Identification of target business sectors EDA Board acceptance of target business sectors Patrick October (moved to November) Action delayed due to meeting agendas Develop, as appropriate, an enhancement plan for targeted business sectors Report to EDA Board Execution of plan Patrick December (moved to April) Strategy Tracking Frederick County EDA Page 8 of 14 3Q2025 2. Collect and leverage market intelligence related to targeted business sectors Action Measurement Person Assigned Completion Date (Est) Results Participate in meetings/workshops with relevant business/industry groups Number of actionable intelligence gained Patrick Ongoing Listed at end Acquire and review relevant industry reports Number of actionable intelligence gained Patrick Ongoing Listed at end 3. Maintain and grow relationships with new business lead generators. Action Measurement Person Assigned Completion Date (Est) Results Engage with site consultants and corporate real estate brokers at appropriate meetings, office visits and client activity Number of new relationships Number of refresh relationships Number of project considerations Number of best practices examples acquired Number of new business locations Number of new jobs Value of capital investment Patrick On-going 32 | New relationships 62 | refresh relationships 5 | project considerations 14 | best practices 1 | new business locations 65| new jobs $250,000 | capital investment Interact with business attraction managers at VEDP at appropriate meetings, office visits and client activity Number of new relationships Number of refresh relationships Number of project considerations Number of new business locations Number of new jobs Value of capital investment Patrick On-going 16 | new relationships 34 | refresh relationships 6 | project considerations 1 | new business locations 56 | new jobs $13M | capital investment Strategy Tracking Frederick County EDA Page 9 of 14 3Q2025 4. Recruit additional grocery stores to Frederick County Action Measurement Person Assigned Completion Date (Est) Results Conduct an outreach effort to strategic grocery stores Interest level of grocery stores Number of grocery store locations Patrick On-going 1| Moderate interest 3 | Long term interest 2 | grocery store locations 5. Offer new businesses with key operational and loan assistance Action Measurement Person Assigned Completion Date (Est) Results Provide financial management, marketing and operational analysis for new businesses through the Laurel Ridge Small Business Development Center Number of new business clients consulted Number of jobs created Value of inv SBDC March, June September, December Awaiting updated information for 3Q. 6. Educate the community on the benefit of a proactive business development presence and the need for its consistency and commitment. Action Measurement Person Assigned Completion Date (Est) Results Speak with appropriate community groups Number of speaking engagements Wendy Quarterly 10 Create awareness about the EDA and its programs Incorporate post in social media content calendar focusing on EDA strategy areas Wendy Quarterly Posted 2/24 ☒ Posted 5/24 ☒ Posted – 8/24 ☒ Posted – 12/24 ☒ Strategy Tracking Frederick County EDA Page 10 of 14 3Q2025 Business Climate Goal Foster and maintain a pro-business climate by enhancing critical assets and employing business friendly policies and procedures. Objectives 1. Encourage development of “ready to go” business properties. Action Measurement Person Assigned Completion Date (Est) Results Manage online property database and regularly survey real estate listing services for new/revised properties and regularly engage owners of undeveloped and unlisted zoned C & I property Monthly update on online database Total SF available and vacancy rates for office and industrial Number of sites and total acreage Communication to owners of undeveloped and unlisted zoned C & I property Patrick Bi-Monthly Bi-Monthly Annually 23.7 M | Industrial SF Total 5.6% | Industrial Vacancy 3.6 M | Office SF Total 5.6% | Office Vacancy 7/678.54 1 | Additions Tier sites, as appropriate, according to the Virginia Business Ready Sites Program Number of Tiered sites Acreage of Tiered sites Patrick Bi-Monthly 4 366.93 Collaborate with property owners to secure at least Tier 4 of the Virginia Business Ready Sites Program Number of Tier 4 or above sites Acreage of Tier 4 or above sites Number of Business Ready Sites Loan Program Agreements Applications to the Virginia Site Development Grant Program Patrick Bi-Monthly 1 147.27 0 1 Strategy Tracking Frederick County EDA Page 11 of 14 3Q2025 2. Encourage processes and policies that are attractive to businesses Action Measurement Person Assigned Completion Date (Est) Results Suggest new/revised local policies, as appropriate Number of EDA-introduced policy suggestions Patrick As necessary Western Frederick Land Use Plan Provided feedback on updating zoning ordinance Data Center Zoning Amendment Respond, as appropriate, to Federal and State legislative actions impacting County businesses Number of responses to proposed legislative actions Patrick As necessary Participate in public policy update for Virginia Economic Developers Association 3. Assist the Winchester Regional Airport implementing their strategic plan, as appropriate. Action Measurement Person Assigned Completion Date (Est) Results Assist with improving the site readiness of Airport’s northern acreage Partner with efforts to enhance business opportunities with advanced air mobility Tier status improvement Number of activities Patrick Patrick As necessary As necessary Awaiting next steps related to GoVA grant award EDA staff will participate in upcoming AAM Regional Workshop Support relevant initiatives Varies dependent on activity Patrick As necessary Advertisement in Business View Magazine Strategy Tracking Frederick County EDA Page 12 of 14 3Q2025 4. Support the implementation of transportation projects with an economic development nexus Action Measurement Person Assigned Completion Date (Est) Results Provide letters of support as requested Number of letters submitted Patrick As necessary None to date Participate in the MPO’s technical review committee Attendance at meetings Patrick Quarterly 6 5. Nurture more engagement of the Inland Port with existing businesses and EDA Target Businesses. Action Measurement Person Assigned Completion Date (Est) Results Secure existing business participation in the Virginia Leaders in Export Trade program Number of companies selected Patrick/Shayla As necessary Working on securing attendance of identified companies at upcoming local VEDP Export meeting Partner with the Virginia Port Authority, as appropriate, on marketing/recruitment of EDA Targeted Businesses Quarterly conversations Patrick Quarterly Completed Strategy Tracking Frederick County EDA Page 13 of 14 3Q2025 Perform internet review for best-in-class workforce on solutions short-term workforce solutions, those that have strong potential to produce talent in 12 month or less) San Diego: Life. Changing.” campaign. The EDC’s two-pronged approach that encompasses talent attraction and retention and how a focus on authenticity and owning San Diego’s narrative has played a major role in the success of the EDC’s talent initiatives. Future Ready Greensboro, which aims to increase the city’s share of family-friendly workplaces to improve quality of life and talent attraction and retention. MoveUpstateSC talent campaign, spearheaded an initiative that is likely a first of its kind - a familiarization tour for college and university career office professionals. In many ways, career offices are like the site selectors of the talent world. These professionals impact the post-grad career decisions or hundreds or sometimes thousands of students. Actionable intelligence gained from meetings/workshops from relevant business/industry groups related to existing business Personalized medicine and cell therapies Personalized medicine is a relatively new approach that aims to develop predictive, preventive, diagnostic, and therapeutic solutions more customized to each person’s physiological, environmental, and behavioral characteristics. The field has grown with the emergence of cutting-edge technologies enabling researchers to uncover individual differences in disease processes, such as DNA sequencing, multi-omics, 3D tumoroid culture systems, and wireless health monitoring. The global cell therapy market was valued at $4.74 billion in 2023 and is expected to reach $5.89 billion in 2024. The Bring Your Own Energy (BYOE) Party Is Starting With global volatility and weather disasters on the rise, manufacturers, data centers, healthcare facilities, financial services, telecommunications, public safety systems, and other sectors have taken this BYOE approach to location and operational decision-making in order to achieve better control of their energy. Actionable intelligence gained from meetings/workshops from relevant business/industry groups related to targeted business Food industry manufacturers tend to locate their companies near where food is harvested. Thus the most significant percentage, 31%, find homes in the Midwest. The West welcomes 26%, the South 25%, and the Northeast 18%. Still, given the mammoth size of the industry and the variety of subindustries, you can find sales and marketing opportunities regardless of your home base. The demand for processed fruits and vegetables is expected to grow at an annual rate of 5.5%. The growth may be pegged to increased consumer interest in organic products. New labeling reflects this trend, offering an opening for sales of label-related products. Strategy Tracking Frederick County EDA Page 14 of 14 3Q2025 The growth of AI and adoption of GPUs is about to change the energy usage equation. NVIDIA projections for 2024 show more than double the shipments of data center GPUs, compared to previous numbers. That’s going to add a lot to power demands. As more power is dedicated to AI, the share of worldwide electricity in the data center is rising to about 2% within a couple of years.” Actionable intelligence gained from relevant industry reports from relevant business/industry groups related to targeted business According to the AFCOM State of the Data Center 2024 survey, more than half of all data centers plan to implement solar and more than 25% are adding wind. Others are looking at nuclear, hydrogen, geothermal and battery energy storage systems (BESS). Factories and manufacturing facilities are poised to pass the tipping point of smart factory adoption, moving from occasional or sporadic implementation of smart equipment to more full-fledged systems, taking advantage of the full potential of data analytics and communication between machinery and central monitoring tools. Why? For several reasons: As older equipment continues to be phased out, newer machines come equipped with onboard sensors and monitoring tools. Manufacturers will be increasingly motivated to implement smart technology in order to keep pace with competitors who are seeing the benefits of the same. Best practices from engagement with site consultants and corporate real estate brokers Practices for addressing NIMBYism Have a strategy in place before you have an issue with NIMBYism and begin implementing as much of it as you can before there is an issue. Develop a long-term plan and tie economic development projects to the plan Don’t assume people understand and appreciate the importance of economic development Emphasize the collective, team-oriented nature of economic development Especially for data centers and manufacturing, emphasize the positive benefit to local revenue Be visible in your communities Tell the stories of existing industry Focus on what you can control. You can NOT control public sentiment. However, you can educate and inform the public Addressing All the Risk Categories $50,000 — that's the estimated cost of comprehensive site analysis, a small price compared to the millions that can be lost due to severe delays or excessive mitigation efforts