EDAAgenda2022May5AGENDA
ECONOMIC DEVELOPMENT AUTHORITY
| THURSDAY, MAY 5|
| 8:00 AM |
COUNTY ADMINISTRATION BUILDING @ BOARD OF SUPERVISORS MEETING ROOM
107 KENT STREET WINCHESTER, VA
1.Call to Order
2.Approval of Minutes – April 7th || ACTION
3.Treasurer’s Report || ACTION
4.Target Business Study || DISCUSSION
Process on identifying target business sectors will be briefed
5.Joint Meeting with Board of Supervisors Preparation || DISCUSSION
Recap of annual meeting with the Frederick County Board of Supervisors
6.Lord Fairfax Small Business Development Center for Bilingual Counseling Services to
Frederick County Businesses || INFORMATION
Update on results from Lord Fairfax Small Business Development Center’s
bilingual counseling services in Spanish to Frederick County businesses.
7.Closed Session in accordance with Section 2.2‐3711(A)(5) for the discussion concerning a
prospective business or industry where no previous announcement has been made of
the business or industry’s interest in locating its facilities in the community.
8.Such other business as may come before this Authority
MINUTES
ECONOMIC DEVELOPMENT AUTHORITY
| THURSDAY, APRIL 7, 2022 |
A meeting of the Frederick County Economic Development Authority was held on
Thursday, April 7, 2022, at 8:00 A.M. in the County Administration Building, Board of
Supervisors Room, 107 North Kent Street, Winchester, Virginia.
PRESENT: Judy McCann-Slaughter, Doug Rinker, Susan Brooks, Heather McKay,
Stan Crockett, Rick Till, and Bryan Fairbanks.
STAFF: Patrick Barker, Wendy May, and Donna McIlwee, Frederick County Economic
Development Authority; Jay Tibbs, Deputy County Administrator; and Michael Bryan,
Attorney
MEETING CALLED TO ORDER: Chairman Rinker called the meeting to order at 8:00 a.m.
APPROVAL OF MINUTES
The minutes from the March 10, 2022, meeting were presented.
On motion of Ms. McCann-Slaughter, seconded by Mr. Fairbanks, the minutes were approved
by the following recorded vote:
J. Stanley Crockett Aye
Susan Brooks Aye
Bryan Fairbanks Aye
Heather McKay Aye
Doug Rinker Aye
Judy McCann-Slaughter Aye
Rick Till Aye
TREASURER'S REPORTS
There was no Treasurer’s report due to the fact that the monthly statements had not been
received by the meeting date.
FREDCO EATS: RESTAURANT WEEK
Ms. May, EDA Marketing Manager, gave an overview of the inaugural event held January 31 to February
6, 2022. Fifteen County restaurants participated in the effort to cultivate and elevate the full scope of
Page 2 of 5
Frederick County EDA Meeting Minutes | April 7, 2022
Frederick County’s food economy. Participant survey results were shared, along with opportunities for
further development of Restaurant Week and FredCo Eats.
TARGET BUSINESS STUDY
Mr. Barker reported this month proceeds with steps 10 and 11 in the Target Industry Analysis
update and staff is providing the results for review and comment.
Step 10: Develop current product profile of the location:
A produce customer profile is an essential component of any target analysis. This step aids in
defining the target customer (i.e., business) for a product (i.e.,, Frederick County, VA). For the
purposes of the Target Industry Analysis, the economic development pitch points will serve in
this role. Summary details of the pitch points are provided:
• Frederick County, Virginia, welcomes new, quality companies and, more importantly,
provides continual resources and assistance (i.e., Widget Cup, Worlds of Work,
Manufacturing Week) to secure their future. We are a growing community of more
than 85,000 and the northernmost locality in Virginia, with a central East Coast location
only 90 minutes from Washington, D.C.
• Diversity within Frederick County’s business community includes expanding large-scale
and home-grown businesses, manufacturers, farms and agri-businesses, consumer
credit unions, retailers and back-end operations. With an award-winning healthcare
system and outstanding public education offerings, we are a community that residents
and businesses proudly call home.
• Frederick County’s robust workforce is drawn from a 45-minute drive time across
counties in Virginia, Maryland and West Virginia. Leading business development
programs, recognized higher-education institutions and organizational assistance make
us a top choice for companies looking to expand or relocate.
• More than $300 million has been invested in capital expenditure projects in Frederick
County in the past three years, and we continue to build and maintain partnerships with
our business and educational communities.
Step 11: Define most promising industry segments
In this step, we will select the industry sectors with the strongest likelihood of success for
Frederick County, VA. All of the previous steps have provided ample evidence to drive the
selection. The end goal throughout the process was to quantitively and qualitatively identify
Frederick County’s best fits relative to traded-sector industries, which are those industries that
would most benefit from Frederick County’s assets and would be willing to expand and/or
relocate to the area, as well as identifying those industries that bring value to Frederick County
in the form of investment, jobs, payroll and local purchasing.
Page 3 of 5
Frederick County EDA Meeting Minutes | April 7, 2022
Staff recommends advancing all sectors to value proposition development with some caveats.
Talent and sites/buildings were identified weaknesses for all sectors in the previous step.
Action plans with short-term solutions need to be developed and executed in earnest. The
talent action plan likely needs a deeper investigation to ensure proper career pathways for high
to moderate results with Potential Candidates per Opening for each sector.
Several caveats are worth mentioning for some sectors and understood as we progress into the
next step. Information Technology is recommended to focus on hyper-scale business activity.
Such development with multiple buildings is more likely to create an economic of scale to make
the cost of infrastructure (electric) and connectivity extensions feasible. For BioScience, some
effort will be needed to formulate a path to add volume to the number of related businesses.
Ms. McCann-Slaughter stated she felt it would be a good first step to incorporate Valley Health
and Shenandoah University into discussions about Bio-Science sector. Mr. Barker stated he
would like to talk to areas that have large clusters of Bio-Science to see what they did to attract
this sector.
Mr. Till inquired as to what is the benefit of having multiple like companies already here.
Mr. Crockett stated he feels a collaboration with Valley Health would be beneficial.
After discussion, the Board agreed to the three caveats shown on slides and gave their support
for what was presented in Steps 10 and 11.
JOINT MEETING WITH BOARD OF SUPERVISORS PREPARATION
Mr. Barker stated the annual joint meeting is scheduled for Wednesday, April 27, at 5:30 p.m.
and will focus on the current direction and activities of the EDA, as well as provide an
opportunity for the two Boards to discuss expectations for economic development.
The proposed agenda is:
• General overview of EDA’s mission
• Talent strategy implementation
• Targeted Business Analysis status update
• FredCo Eats – Inaugural Restaurant Week
• Grocery store attraction status update
• Update of planned activities from last year
Planned activities for the next 12 months include:
Page 4 of 5
Frederick County EDA Meeting Minutes | April 7, 2022
• Activity #1 | Partner with appropriate local and regional partners to create solutions for
current and projected workforce needs
• Activity #2| Encourage development of “ready to go” business properties
• Activity #3 | Engage in activities that support agribusiness entities
• Activity #4 | Continue collaborative marketing with Winchester Regional Airport
• Activity #5 | Complete an improvement plan for each target business sector
Mr. Barker stated staff is seeking EDA Board feedback regarding planned activities for the next
12 months.
Ms. McCann-Slaughter stated she feels a grocery store attraction update is important, as well
as addressing how to encourage development of “ready to go” business sites and how
important the educational system is to attracting businesses. Concerning sites and buildings,
what can the EDA do to facilitate what the sites need. Water and sewer seem to be a problem
and maybe grants for infrastructure needs could be applied for.
Mr. Till said the workforce initiative should be mentioned, i.e.,, Widget, WoW. He also
suggested a deeper partnership with schools---maybe a presentation to administrators and
others in the school system.
Ms. Brooks stated talent acquisition is important—how do we attract talent as well as keeping
them here versus commuting.
Mr. Crockett stated the talent potential in Frederick County is just as good as elsewhere, yet we
struggle to keep workers here---need to know what is drawing them out of the community.
CLOSED SESSION
Upon Motion duly made by Mr. Crockett, seconded by Ms. McCann-Slaughter, the Authority
unanimously RESOLVED to go into a closed meeting pursuant to Section 2.2-3711(A)(5) for the
discussion concerning a prospective business or industry where no previous announcement has
been made of the business or industry’s interest in locating or expanding its facilities in the
community.
RETURN TO OPEN MEETING
At the conclusion of the closed meeting concerning the discussion concerning a prospective
business or industry where no previous announcement has been made of the business or
industry’s interest in locating its facilities in the community, the following Resolution was
unanimously adopted upon roll call vote as set forth below:
WHEREAS, the Economic Development Authority of the County of Frederick, Virginia has
concluded its “closed meeting” at a meeting held on April 7, 2022, and desires return to an
“open meeting”; and
Page 5 of 5
Frederick County EDA Meeting Minutes | April 7, 2022
WHEREAS, the adoption of this Resolution is intended to serve as the “Certificate” described in
Section 2.2-3712(D) of the Code of Virginia (1950, as amended).
NOW THEREFORE, BE IT RESOLVED that the Economic Development Authority of the County of
Frederick, Virginia does hereby reconvene in an “open meeting” at its meeting held on April 7,
2022; and
BE IT FURTHER RESOLVED that each and every Member of said Authority who votes in the
affirmative for this Resolution does thereby certify to the best of each Member’s knowledge
that only public business matters lawfully exempted from open meeting requirements of the
Virginia Freedom of Information Act were heard, discussed or considered during the closed
meeting, and that only such public business matters as were identified in the Motion which
convened the closed meeting were heard, discussed or considered during the course of said
closed meeting by the Authority:
Roll Call Vote
J. Stanley Crockett Aye
Susan Brooks Aye
Bryan Fairbanks Aye
Heather McKay Aye
Doug Rinker Aye
Judy McCann-Slaughter Aye
Rick Till Aye
SUCH OTHER BUSINESS AS MAY COME BEFORE THIS AUTHORITY
Mr. Barker encouraged Board members to attend the Widget Cup today post 3 p.m.
ADJOURN
There being no further business to come before this Authority, the meeting was adjourned at
9:10 a.m.
________________________________ ____________________________
Doug Rinker Jay Tibbs
Chairman Secretary
DATE: May 2, 2022
TO: Board of Directors,
Frederick County Economic Development Authority
FROM: Patrick Barker, CEcD
Executive Director
CC: Jay Tibbs
Deputy County Administrator
RE: Target Industry Analysis Update | Step 12
This month proceeds with the final step in the Target Industry Analysis update. Staff is
providing the partial results from this step for the EDA’s review and comment.
Step 12: Develop value proposition per sector that includes both qualitative and quantitative
attributes specific to Frederick County, VA
For a refresher, the following are the industry segments by sector as previously endorsed by the
EDA Board.
• Corporate Services
• Information Technology
• Finance & Insurance
• BioScience
• Advanced Manufacturing
• Food & Beverage
For the purposes of this step, a value proposition refers to the value Frederick County promises
to deliver to companies in each target industry sector should they choose to locate in Frederick
County. A value proposition is part of Frederick County's overall marketing strategy. The value
proposition provides a declaration of intent or a statement that introduces Frederick County’s
brand to businesses and site consultants by telling them Frederick County deserves their
business. This statement, if worded compellingly, convinces the potential business that a
particular asset(s) and/or offering(s) by Frederick County will add more value or provide a
better solution than competing localities.
The following is staff’s draft recommendations for value propositions for the identified
promising industry segments. Staff is providing the initial results from this step for the EDA’s
review and comment.
Target Industry Analysis Update
May 2022
Page 2 of 7
Corporate Services | Value Propositions
• Largest employment of Management of Companies and Enterprises in
Northern Shenandoah Valley
• Strong occupational employment in some core occupational groups
• Favorable population dynamics and a large pool of millennials
• Area is growing at a faster pace than the rest of Virginia
• Virginia is one of the most highly educated populations in the US
• Virginia has the largest and most highly educated veteran workforces
• Market‐leading Career Pathways program is a four‐tiered workforce
development initiative poised to groom next‐gen talent.
• Virginia has one of the strongest corporate services talent pipelines in
the Mid‐Atlantic & Southeast
• Relatively strong university and community college system compared
with competitor
• Areas with robust broadband speeds with planned improvements to
underserved areas
• Area served by three major airport hubs and general aviation airport
• Strategically placed on Amtrak’s network
• Within driving distance of many major cities in the Northeast and
Southeast and dense, quality highway system
• A pro‐business climate that permits prompt building construction and
rezonings for business
• Moderately competitive average industry salaries among competitors
• Highly competitive lease costs
• Low Unemployment Insurance Tax per Employee
• Lowest Workers' Compensation Employer Insurance Costs Per $100
of Payroll
• Competitive tax rates compared with competitor states
• High concentration of employment in the area
• Central position on the East Coast of the United States, with quick
and easy access to all major population centers east of the Mississippi
• Within one hour of 76% of the US population's regular daily schedule
• Moderately competitive or in line with cost of living in major
population centers
• Relatively strong primary and secondary school system
• Relatively low level of violent and property crime
• Moderately more healthy and active population
Target Industry Analysis Update
May 2022
Page 3 of 7
Information Technology | Value Propositions
• Adjacent to one of the highest concentration of data center
workforces
• Adjacent to one of the highest industry employment and one of the
highest level occupational employment in core IT occupations among
competitors
• Favorable population dynamics and a large pool of millennials
• Area is growing at a faster pace than the rest of Virginia
• Virginia is one of the most highly educated populations in the US
• Virginia has the largest and most highly educated veteran workforces
• Adjacent to one of the largest data center markets in the world
• Adjacent to the largest market for federal prime contracts in FY2018:
leads market for federal IT & Telecommunications services &
completely dominates market for cybersecurity services
• Generally, very low risk profile for tornados, hurricanes and
earthquakes and relatively moderate risk for flooding and severe
winter weather
• Stable economic environment and healthy public finances
• Areas with robust broadband speeds with planned improvements to
underserved areas
• Area served by three major airport hubs and general aviation airport
• Strategic East Coast location places nearby the center of the world’s
densest intersection of fiber networks
• Relatively reliable power grid and strong utility partners
• Market‐leading Career Pathways program is a four‐tiered workforce
development initiative poised to groom next‐gen talent
• Virginia has one of the strongest talent pipelines in the Mid‐Atlantic &
Southeast
• Relatively strong university and community college system compared
with competitor
• A pro‐business climate that permits prompt building construction and
rezonings for business
• Moderately competitive industry wages and median occupational
wages across core occupations
• Lower cost real estate than NOVA
• Competitive tax rates compared with data center competitor states
• Moderately competitive or in line with cost of living in major
population centers
• Relatively strong primary and secondary school system
• Relatively low level of violent and property crime
• Moderately more healthy and active population
• Electricity production is relatively carbon intensive compared with
competitors and mediocre ranking on energy efficiency
Target Industry Analysis Update
May 2022
Page 4 of 7
Finance and Insurance | Value Propositions
• Largest employment of Finance and Insurance in Northern
Shenandoah Valley
• Strong occupational employment in some core occupational groups
• Favorable population dynamics and a large pool of millennials
• Area is growing at a faster pace than the rest of Virginia
• Virginia is one of the most highly educated populations in the US
• Virginia has the largest and most highly educated veteran workforces
• Market‐leading Career Pathways program is a four‐tiered workforce
development initiative poised to groom next‐gen talent
• Virginia has one of the strongest talent pipelines in the Mid‐Atlantic &
Southeast
• Relatively strong university and community college system compared
with competitor
• Areas with robust broadband speeds with planned improvements to
underserved areas
• Area served by three major airport hubs and general aviation airport
• Strategically placed on Amtrak’s network
• Within driving distance of many major cities in the Northeast and
Southeast and dense, quality highway system
• A pro‐business climate that permits prompt building construction and
rezonings for business
• Moderately competitive average industry salaries for finance and
insurance among competitors
• Highly competitive lease costs
• Low Unemployment Insurance Tax per Employee
• Lowest Workers' Compensation Employer Insurance Costs Per $100
of Payroll
• Competitive tax rates compared with competitor states
• High concentration of employment in the area of finance and
insurance
• Central position on the East Coast of the United States, with quick
and easy access to all major population centers east of the Mississippi
• Within one hour of 76% of the US population's regular daily schedule
• Moderately competitive or in line with cost of living in major
population centers
• Relatively strong primary and secondary school system
• Relatively low level of violent and property crime
• Moderately more healthy and active population
Target Industry Analysis Update
May 2022
Page 5 of 7
BioScience | Value Propositions
• Favorable population dynamics and a large pool of millennials
• Area is growing at a faster pace than the rest of Virginia
• Virginia is one of the most highly educated populations in the US
• Virginia has the largest and most highly educated veteran workforces
• Market‐leading Career Pathways program is a four‐tiered workforce
development initiative poised to groom next‐gen talent
• Virginia has one of the strongest talent pipelines in the Mid‐Atlantic &
Southeast
• Relatively strong university and community college system compared
with competitor
• Strategically positioned to provide access to lucrative domestic
markets
• Proximity to Federal decision‐makers and regulators
• Central position on the East Coast of the United States, with quick
and easy access to all major population centers east of the Mississippi
• Within one hour of 76% of the US population's regular daily schedule
• Area served by three major airport hubs and general aviation airport
• Strategically placed on Amtrak’s network
• Within driving distance of many major cities in the Northeast and
Southeast and dense, quality highway system
• A pro‐business climate that permits prompt building construction and
rezonings for business
• Moderately competitive average industry salaries among competitors
• Low Unemployment Insurance Tax per Employee
• Lowest Workers' Compensation Employer Insurance Costs Per $100
of Payroll
• Competitive tax rates compared with competitor states
• Moderately competitive or in line with cost of living in major
population centers
• Relatively strong primary and secondary school system
• Relatively low level of violent and property crime
• Moderately more healthy and active population
Target Industry Analysis Update
May 2022
Page 6 of 7
Advanced Manufacturing | Value Propositions
• Largest employment of advanced manufacturing in Northern
Shenandoah Valley
• Strong occupational employment in core occupational groups
• Favorable population dynamics and a large pool of millennials
• Area is growing at a faster pace than the rest of Virginia
• Better access to other potential talent pools, including veteran
population and high school graduates
• Market‐leading Career Pathways program is a four‐tiered workforce
development initiative poised to groom next‐gen talent
• Active CTE program among its competitors
• Virginia has one of the strongest talent pipelines in the Mid‐Atlantic &
Southeast
• Relatively strong university and community college system compared
with competitors
• Several strong sub‐industry clusters
• Home to large Federal/Military presence and proximity to nation’s
capital
• Central position on the East Coast of the United States, with quick
and easy access to all major population centers east of the Mississippi
• Within one hour of 76% of the US population's regular daily schedule
• Large and dense interstate and highway system
• Two railways providing service
• Virginia Inland Port in proximity
• Area served by three major airport hubs and general aviation airport
• Strategically placed on Amtrak’s network
• Within driving distance of many major cities in the Northeast and
Southeast and dense, quality highway system
• A pro‐business climate that permits prompt building construction and
rezonings for business
• Moderately competitive average industry salaries among competitors
• Low Unemployment Insurance Tax per Employee
• Lowest Workers' Compensation Employer Insurance Costs Per $100
of Payroll
• Competitive tax rates compared with competitor states
• One of the oldest right‐to‐work states and low level of unionization
• Competitive with low‐regulation States in Southeast
• Ranks consistently higher than its primary competitors in national
business and regulatory environment rankings
Target Industry Analysis Update
May 2022
Page 7 of 7
Food and Beverage | Value Propositions
• Strong occupational employment in core occupational groups
• Favorable population dynamics and a large pool of millennials
• Area is growing at a faster pace than the rest of Virginia
• Better access to other potential talent pools, including veteran
population and high school graduates
• Market‐leading Career Pathways program is a four‐tiered workforce
development initiative poised to groom next‐gen talent
• Active CTE program among its competitors
• Virginia has one of the strongest talent pipelines in the Mid‐Atlantic &
Southeast
• Relatively strong university and community college system compared
with competitors
• Several strong sub‐industry clusters
• Central position on the East Coast of the United States, with quick
and easy access to all major population centers east of the Mississippi
• Within one hour of 76% of the US population's regular daily schedule
• Large and dense interstate and highway system
• Two railways providing service
• Virginia Inland Port in proximity
• Area served by three major airport hubs and general aviation airport
• Strategically placed on Amtrak’s network
• Within driving distance of many major cities in the Northeast and
Southeast and dense, quality highway system
• A pro‐business climate that permits prompt building construction and
rezonings for business
• Moderately competitive average industry salaries among competitors
• Low Unemployment Insurance Tax per Employee
• Lowest Workers' Compensation Employer Insurance Costs Per $100
of Payroll
• Competitive tax rates compared with competitor states
DATE: May 2, 2022
TO: Board of Directors
Frederick County Economic Development Authority
FROM: Patrick Barker, CEcD
Executive Director
CC: Jay Tibbs
Deputy County Administrator
RE: Joint Meeting with Board of Supervisors | Recap
On Wednesday, April 27th, the EDA and Board of Supervisors held their annual discussion and
review of Board of Supervisors’ expectations for economic development.
The following planned activities for the next 12 months were presented and discussed.
Activity #1 | Partner with appropriate local and regional partners to create solutions for
current and projected workforce needs
o Continue the implementation of the Shenandoah Valley Talent Solutions
Strategy including executing additional social media campaigns and exploring
feasibility of internship fair
o Assist the Workforce Initiative Board with project implementation
o Finalize and execute manufacturing workforce model
o Advanced forward the information technology, and construction
workforce models
o Enhanced community outreach/advocacy to parents, guardians, coaches,
teachers, counselors
Activity #2 | Encourage development of “ready to go” business properties.
o Participate, as necessary, with the County’s comprehensive plan process/zoning
ordinance to identify future business properties with alignment with EDA target
business sectors.
o Complete additional site characterizations when additional sites matching the
approved criteria come to market.
o Finalize a Business Ready Sites Loan Program Agreement with one or more of
the characterized sites.
Page 2 of 2
Joint Meeting with Board of Supervisors | Recap
Activity #3 | Engage in activities that support agribusiness entities
o Participate in conversations resulting from the “Growing Your Agribusiness”
event
o Elevate FredCo Eats to incorporate County agribusinesses
o Identify, as appropriate and feasible, other potential supporting activities from
business retention visits County agribusiness entities.
Activity #4 | Continue collaborative marketing with Winchester Regional Airport
o Outreach to companies with large government portfolio and
direct government/private users with activity connected to Winchester Regional
Airport.
Activity #5 | Complete an improvement plan for each target business sector
o Develop priority actions that can improve competitiveness for target sub‐sectors
(short and mid‐term) for Frederick County, VA
Staff is seeking general discussion and feedback from the Authority to the annual meeting.
DATE: May 2, 2022
TO: Board of Directors,
Frederick County Economic Development Authority
FROM: Patrick Barker, CEcD
Executive Director
CC: Jay Tibbs
Deputy County Administrator
RE: Update on bilingual counseling services by the Laurel Ridge Small Business
Development Center for to Frederick County businesses
In August 2021, Frederick County EDA approved providing $15,000 to Laurel Ridge Small
Business Development Center (SBDC) bilingual counseling services to Frederick County
business. The following is the regular report on resulting activities from this funding.
In March, they held their first Financial Recordkeeping class in Spanish. They had eight
businesses in attendance. Their Spanish Facebook page continues to grow.