EDAAgenda2022September1
AGENDA
ECONOMIC DEVELOPMENT AUTHORITY
| THURSDAY, SEPTEMBER 1ST|
| 8:00 AM |
COUNTY ADMINISTRATION BUILDING @ FIRST FLOOR CONFERENCE ROOM
107 KENT STREET WINCHESTER, VA
1. Call to Order
2. Approval of Minutes – August 4th || ACTION
3. Treasurer’s Report || ACTION
4. Laurel Ridge Small Business Development Center’s Bilingual Counseling Services to
Frederick County Businesses || INFORMATION
Presenting on 12‐month results from EDA’s funding of bilingual counseling
services to Frederick County businesses.
5. Grocery Store Attraction || INFORMATION
Review of progress on contacting grocery stores
6. EDA Strategy || INFORMATION
Start of update review process of EDA Strategy
7. Closed Session in accordance with Section 2.2‐3711(A)(3) of the Code of Virginia (1950,
as amended) for the discussion and consideration of the acquisition of real property for
a public purpose, or of the disposition of publicly held real property, where discussion in
an open meeting would adversely affect the bargaining position or negotiating strategy
of the Authority
8. Such other business as may come before this Authority
MINUTES
ECONOMIC DEVELOPMENT AUTHORITY
| THURSDAY, AUGUST 4, 2022 |
A meeting of the Frederick County Economic Development Authority was held on
Thursday, August 4, 2022, at 8:00A.M. in the County Administration Building, First
Floor Conference Room, 107 North Kent Street, Winchester, Virginia.
PRESENT: Judy McCann-Slaughter, Rick Till, Susan Brooks, Bryan Fairbanks,
Heather McKay and Doug Rinker. Due to a personal reason, Stan Crockett
participated remotely and his participation by this means was approved by the
Board members.
STAFF: Patrick Barker, Wendy May, Shayla Rickard and Donna McIlwee, Frederick
County Economic Development Authority, Jay Tibbs, Deputy County Administrator, and
Michael Bryan, Attorney
MEETING CALLED TO ORDER: Chairman Rinker called the meeting to order at 8:00 a.m.
APPROVAL OF MINUTES
The minutes from the July 14, 2022, meeting were presented.
On motion duly made by Ms. McCann-Slaughter and seconded by Ms. McKay, the minutes were
approved by the following recorded vote:
J. Stanley Crockett Aye
Susan Brooks Aye
Bryan Fairbanks Aye
Heather McKay Aye
Doug Rinker Aye
Judy McCann-Slaughter Aye
Rick Till Aye
TREASURER'S REPORT
Mr. Barker reported that the July statements have not been received as of the date
of this meeting. They will be presented for approval at the next meeting.
Mr. Tibbs reported on his findings regarding investment opportunities at Truist Bank
and United Bank. He is waiting to hear from the Bank of Clarke County.
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Frederick County EDA Meeting Minutes | August 4, 2022
Ms. McCann-Slaughter suggested waiting to see what the Bank of Clarke County
could offer before making a decision since there is not a large difference between
what we are earning now and what the other two banks could offer. All agreed.
WINCHESTER REGIONAL AIRPORT UPDATE
Nick Sabo, Executive Director, Winchester Regional Airport, gave an update on
happenings at the airport and future development plans.
Mr. Crockett suggested the EDA Board make arrangements to hold a future meeting at
the airport. Mr. Barker and Mr. Sabo will coordinate.
PRIORITY ACTIONS THAT CAN IMPROVE COMPETITIVENESS FOR TARGET SUB-SECTORS
(SHORT- AND MID-TERM) FOR FREDERICK COUNTY, VA
Mr. Barker reported that previously, the EDA Board approved Target Industry Sectors with
caveats relative to talent and sites/buildings. Short-term action plans for the identified
improvement points need to be developed and executed. Staff constructed action plans for the
Board’s consideration and action, if desired, as follows:
TALENT
• Construct a listing of “potential candidates per opening for each sector,” which are low
ratio to moderate ratio results
• Identify necessary career pathways for those occupations
• Verify infrastructure in place for those career pathways
• Discuss with key stakeholders engaged with career pathway development, potential
short-term solutions
• Hold conversations with key employers on current hiring strategies
• Examine recommendations of DCI’s Talent Strategy for short-range solutions
• Develop recommendations with approximate budget, if applicable
SITES/BUILDINGS
• Identify large acreage areas (100 acres or more) either zoned, comprehensively planned
or otherwise with a focus on areas within proximity of major electric transmission lines
• Discuss those identified areas with infrastructure providers to assess service potential
within 12-18 months with preliminary cost estimates, if applicable
• Inquire of property owners with industrially zoned properties of 50 acres or more and
not actively marketed as to their interest in listing their property on the EDA property
database
• Assess feasibility for future applications to the Virginia Ready Sites Program’s Site
Development Fund
• Collaborate with Planning Department and other applicable committees/parties to
expand permitted uses with the Office/Industrial zoning district
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Frederick County EDA Meeting Minutes | August 4, 2022
Under the talent section, Mr. Till inquired what would be the methodology for
discussions/conversations covered in several bullet points. Mr. Barker explained staff would
make calls.
All present agreed that staff should proceed with the proposed action plans.
CLOSED SESSION
Upon Motion duly made by Mr. Rinker, seconded by Ms. Brooks, the Authority unanimously
RESOLVED to go into a closed meeting pursuant to Section 2.2-3711(A)(3) for the discussion and
consideration of the acquisition of real property for a public purpose, or of the disposition of
publicly held real property, where discussion in an open meeting would adversely affect the
bargaining position or negotiating strategy of the Authority, and pursuant to Section 2.2-
3711(A)(5) for discussion concerning a prospective business or industry where no previous
announcement has been made of the business or industry’s interest in locating or expanding its
facilities in the community.
RETURN TO OPEN MEETING
At the conclusion of the closed meeting concerning the discussion concerning the acquisition of
real property for a public purpose, or of the disposition of publicly held real property, where
discussion in an open meeting would adversely affect the bargaining position or negotiating
strategy of the Authority, and the discussion concerning a prospective business or industry
where no previous announcement has been made of the business or industry’s interest in
locating its facilities in the community, the following Resolution was unanimously adopted upon
roll call vote as set forth below:
WHEREAS, the Economic Development Authority of the County of
Frederick, Virginia has concluded its “closed meeting” at a meeting held
on August 4, 2022, and desires return to an “open meeting”; and
WHEREAS, the adoption of this Resolution is intended to serve as the
“Certificate” described in Section 2.2-3712(D) of the Code of Virginia
(1950, as amended).
NOW THEREFORE, BE IT RESOLVED that the Economic Development
Authority of the County of Frederick, Virginia does hereby reconvene in
an “open meeting” at its meeting held on August 4, 2022; and
BE IT FURTHER RESOLVED that each and every Member of said Authority
who votes in the affirmative for this Resolution does thereby certify to
the best of each Member’s knowledge that only public business matters
lawfully exempted from open meeting requirements of the Virginia
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Frederick County EDA Meeting Minutes | August 4, 2022
Freedom of Information Act were heard, discussed or considered during
the closed meeting, and that only such public business matters as
were identified in the Motion which convened the closed meeting were
heard, discussed or considered during the course of said closed meeting
by the Authority:
Roll Call Vote
J. Stanley Crockett Aye
Susan Brooks Aye
Bryan Fairbanks Aye
Heather McKay Aye
Doug Rinker Aye
Judy McCann-Slaughter Aye
Rick Till Aye
Mr. Fairbanks made a motion, seconded by Ms. Brooks, that the EDA-owned property known as
new lot 2.A consisting of 4.236 acres, be placed on the market with a listing price of $1.2
million. Motion was approved by the following vote:
J. Stanley Crockett Aye
Susan Brooks Aye
Bryan Fairbanks Aye
Heather McKay Aye
Doug Rinker Aye
Judy McCann-Slaughter Aye
Rick Till Aye
OTHER BUSINESS
Mr. Barker reported that the Laurel Ridge Community College’s Spanish speaking services will
now have a satellite office in the County Commissioner’s office.
Ms. McCann-Slaughter requested an update on the prospective grocery store contacts next
month.
ADJOURN
There being no further business to come before this Authority, the meeting was adjourned at
9:25 a.m.
________________________________ ____________________________
Doug Rinker Jay Tibbs
Chairman Secretary
TREASURER'S REPORT SYNOPSIS
ECONOMIC DEVELOPMENT AUTHORITY
July 31, 2022
BANK OF CLARKE COUNTY
Beginning Bank Statement Balance - as of June 30, 2022 $19,241.56
Total Deposits $8,936.00
Total Disbursements -$2,153.50
BANK STATEMENT BALANCE AS OF July 31, 2022 $26,024.06
SCOTT & STRINGFELLOW
Beginning Bank Statement Balance - as of June 30, 2022 $1,415,998.68
Total Deposits $546.97
Total Disbursements $0.00
BANK STATEMENT BALANCE AS OF July 31, 2022 $1,416,545.65
TREASURER'S REPORT
ECONOMIC DEVELOPMENT AUTHORITY
July 31, 2022
BANK OF CLARKE COUNTY
Beginning Bank Statement Balance - as of June 30, 2022 $19,241.56
Deposits
7/19/2022 Deposit (Co of Frederick, VA - Website Design) $8,936.00
TOTAL DEPOSITS $8,936.00
Disbursements
1603 6/15/2022 Michael L. Bryan (Legal Fees) -$2,153.50
TOTAL DISBURSEMENTS -$2,153.50
BANK STATEMENT BALANCE AS OF July 31, 2022 $26,024.06
TREASURER'S REPORT
ECONOMIC DEVELOPMENT AUTHORITY
July 31, 2022
SCOTT & STRINGFELLOW
Beginning Bank Statement Balance - as of June 30, 2022 $1,415,998.68
Deposits
7/31/2022 Interest $546.97
TOTAL DEPOSITS $546.97
Disbursements
TOTAL DISBURSEMENTS $0.00
BANK STATEMENT BALANCE AS OF July 31, 2022 $1,416,545.65
** $707,000 represents proceeds from the sale of the Robinson School.
DATE: August 26, 2022
TO: Board of Directors,
Frederick County Economic Development Authority
FROM: Patrick Barker, CEcD
Executive Director
CC: Jay Tibbs
Deputy County Administrator
RE: Laurel Ridge Small Business Development Center’s Bilingual Counseling Services
to Frederick County Businesses
In September of last year, the EDA Board appropriated $15,000 to the Laurel Ridge Small
Business Development Center (SBDC) to offer bilingual counseling services in Spanish.
Frederick County EDA annually provides funding ($33,000) from its general fund allocation to
SBDC. In the past two years, LRSBDC assisted nearly 400 businesses which resulted in over 50
new jobs and nearly $8 million in capital investment for Frederick County
Through this additional funding, since last September, SBDC has assisted 82 Hispanic/Latino
clients. These clients previously would not have been able to have been served appropriately
due to a language barrier. They held a Financial Recording class in Spanish and their Spanish
Facebook page continues to grow. A full display of the annual results follows.
Client Testimonial:
After a long battle trying to figure out how to start a business, we met with Diana from the
SBDC because our cousin needed help with her business idea. Little did we know that we would
end up benefiting ourselves! We just registered our LLC and will be getting our business license
with the county this week. We couldn't be more excited or grateful!
‐Abisai Patricio, Aby‐There Dumpster Rental & Junk Removal, Winchester VA
For background, SBDC provides strategic planning small business seminars, business counseling,
operations audits, mystery shopper program, mentoring, and focus groups. They also work
Page 2 of 2
Laurel Ridge Small Business Development Center’s
Bilingual Counseling Services to Frederick County Businesses
with people seeking bank loans, SBA guarantee loans, and state loans through Virginia Asset
Financing Corporation. Besides the loan application process, they assist with all types of
business registration questions, tax forms, SBA assistance and writing business plans.
Research by SBDC suggests a demand for services to Hispanic businesses in Frederick County.
They found approximately 1,000 Hispanic businesses in Frederick County with a potential of
more, which are not currently registered. SBDC believes continuing their bilingual counseling
services with funding support of $15,000 could help even more Hispanic/Latino businesses in
Frederick County. Through this service, businesses will obtain appropriate licensure, improve
their business, and improve tax revenue for Frederick County. Moreover, the amount of money
these clients will put back into the tax base and economy in Frederick County the SBDC believes
will more than cover the $15,000 investment.
Christine Kriz and Diana Patterson will present at the meeting to discuss these results and
request funding for the next 12 months.
DATE: August 26, 2022
TO: Board of Directors,
Frederick County Economic Development Authority
FROM: Patrick Barker, CEcD
Executive Director
CC: Jay Tibbs
Deputy County Administrator
RE: Grocery Store Attraction | Update
Staff is providing a regular update on its progress regarding efforts to encourage grocery stores
to locate in Frederick County.
GROCERY STORES
Aldi
Amazon Fresh
Harris Teeter
Kroger
MOM's Organic Market
Publix
Safeway
Sprouts Farmers Market
Trader Joe’s
Wegmans
Weis Markets
Whole Foods
CONNECTION STATUS
Successful | 9
Awaiting | 4
For those with connection having been made, they receive an update quarterly on relevant
information with a soft ask for an update. Those still awaiting connection receive a follow‐up
email and two phone calls once a month. Calls typically placed on Wednesday and Thursday
between 4:00 pm – 5:00 pm. These times are considered best practices.
INTEREST LEVEL
Moderate | 3
o Actively looking for locations in a larger geographic area, which includes
Frederick County
Long Term | 3
o No current plans to enter the market, but our area is part of their long‐term
market consideration
None | 1
DATE: August 26, 2022
TO: Board of Directors,
Frederick County Economic Development Authority
FROM: Patrick Barker, CEcD
Executive Director
CC: Jay Tibbs
Deputy County Administrator
RE: EDA Strategy Update
The EDA Strategy, as approved by the EDA Board, helps guide staff as they pursue Frederick
County’s economic development activities. Annually, the EDA Board reviews and adopts the
Strategy to reaffirm and/or modify the overall goals and objectives.
Last year, the EDA Board performed a deep review of the Strategy. This process included a
strategic brainstorming session, a revisit o the EDA’s mission and main goals and a restructure
of the objectives and measurements by staff.
After discussion with the EDA Chair, the strategy update for this year will be more standard.
EDA Board members are requested to review last year’s Strategy, which is enclosed. Any
suggested revisions should be sent to staff by Friday, September 23rd. Staff will incorporate
any Board comments with staff suggestions for review at the October meeting (6th).
FREDERICK COUNTY, VIRGINIA
ECONOMIC DEVELOPMENT STRATEGIC PLAN
Strategy Frederick County EDA
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Approved November 4, 2021
Table of Contents
Introduction
Background
‐factors contributing to County success
Role of Economic Development Authority
‐why created, main functions
Situational Analysis
‐strengths, concerns and asset analysis
‐basic relevant info on local economy with comparison to State and US economies
Implementing the Plan
‐discusses how the plan includes the mission, objectives and long‐term guidance for specific
activities and measures
Mission, Strategic Goals & Objectives
1. Talent Engagement
2. Business Retention
Manufacturing & Business Services
Agriculture
Small Businesses
3. Business Attraction
Business Targets
4. Business Climate
Impact Measures
‐capital investment values, new jobs creation, new jobs wages, relationship developed and other
measurements
Strategy Frederick County EDA
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INTRODUCTION
The Frederick County Economic Development Authority (EDA) has developed this strategic plan to clarify
the direction and focus of Frederick County’s economic development activities. The plan highlights the
importance of maintaining and enhancing the diverse economy of Frederick County. The goals and
objectives outlined in the EDA’s strategic plan supports and aligns with the Business Development
section of Frederick County’s comprehensive plan. Moreover, this strategic plan will drive the
formulation of the EDA’s annual operational plan.
BACKGROUND
Frederick County, VA has earned a long‐standing reputation as a top economy in the State of Virginia
and Shenandoah Valley region. Some of the competitive factors that have contributed to Frederick
County’s success are listed below.
Central & Essential
Frederick County, VA serves a range of industries – from manufacturers and financial
institutions, to IT companies and startups – that benefit from our strategic geographic
advantages in the heart of the East Coast. Located just 80 miles from Washington, D.C.,
Frederick County, VA is a central part of the Winchester, VA‐WV metro statistical area
(MSA), which includes Frederick County’s City of Winchester, as well as Hampshire
County, West Virginia. Our county’s advantageous location places businesses and
residents near Washington D.C.’s established business market, both in the public and
private sectors. The region’s efficient transportation network – with easy access to
major highways, including Interstates 81 and 66, railways, including CSX and Winchester
& Western, three international airports and one general aviation airport and the Virginia
Inland Port – allows companies to reach customers anywhere in the world. Two‐thirds
of the U.S. and Canadian population can be reached within a day’s drive.
Dedicated Workforce and Standard of Excellence
Frederick County draws from a skilled workforce that is nurtured at all levels. Labor
supply for Frederick County is drawn from a 45‐mile radius across 10 counties in
Virginia, Maryland and West Virginia. The total labor supply is more than 380,000
professionals, over 90% of which are high school graduates (or higher); 39.7% hold an
associate degree or higher. The Frederick County Economic Development Authority’s
market‐leading Career Pathways program is a four‐tiered workforce development
initiative poised to groom next‐gen talent and ensure our business outfits can tap into a
skilled and motivated talent pool
Business Diversity – From Local to Global
Widely recognized employers are operating here, including HP Hood, Trex, Kraft‐Heinz
Foods, Berry M&H Plastics , Navy Federal Credit Union, Rubbermaid and Thermo Fisher
Scientific. A mix of manufacturing, retail, professional service, logistics, customer
service, technology and entrepreneurial enterprises keep the economy strong. Our
region is among the top 10% best performing metros in Virginia for capital investment
and new job creation. Our business community has steadily grown over the years and
Strategy Frederick County EDA
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Approved November 4, 2021
has been recognized for its range of offerings, proximity to major metros and its long‐
term appeal to some of today’s leading manufacturers, financial operations and more.
Recognized Performance and Efficiency
With an extensive and diverse business portfolio, $326 million in capital expenditures
between 2018‐20, plus ongoing partnerships between the business community and
educational institutions, Frederick County has consistently recruited and retained
leading companies. We have also been recognized as one of the most prosperous
economies in the state. In fact, Frederick County falls within the top 10% of Virginia
localities over the last decade (top 10% in capital investment and top 6% in new job
growth). Frederick County is consistently rated a great place to operate a business –
registering at No. 9 on Forbes’ “Best Small Places for Business and Careers” in 2019.
Time is Money
Frederick County operates a permitting process which allows for land grading within 2‐3
months from the execution of an agreement. This permitting system, combined with our
local construction industry, has a proven track record of providing a large‐scale design‐
built office/industrial building for occupancy within 6‐8 months. A prompt permitting
process can be achieved with properties requiring rezoning. For example, two large
industrial buildings were delivered for occupancy in 12 months on a property requiring
rezoning.
Business Support at Every Step
With a diversity of companies, consistent performance and signature workforce
development programs, Frederick County continues to shine as one of Virginia’s finest
regions, leaning on numerous resources to ensure the success of our community. One
such resource includes call‐team visits to local businesses to communicate training
resources and expansion assistance opportunities. The Frederick County EDA has an
established track record of working with the County and State partners to identify and
secure assistance programs to expanding companies.
ROLE OF EDA
The EDA is committed to leading Frederick County to continued economic prosperity. The Frederick
County Industrial Development Authority (IDA) was created by the Frederick County Board of
Supervisors in 1967. The Industrial Development Authority of the County of Frederick, Virginia was
created to:
1. Permit it to acquire, own, lease, and dispose of properties to the end that said Authority may be
able to promote industry and develop trade by inducing manufacturing, industrial and
governmental enterprises to locate or to remain in this Commonwealth
2. Further the use of its agricultural products and natural resources;
3. Increase of commerce
4. Promotion of safety, health, welfare, convenience and prosperity.
On January 8, 2014, the Board of Supervisors amended the original ordinance creating the Industrial
Development Authority to change the name to the Economic Development Authority of the County of
Frederick, Virginia. On July 1, 2014, the Winchester‐Frederick County Economic Development
Strategy Frederick County EDA
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Commission staff transitioned to the Frederick County Economic Development Authority. Frederick
County’s decision reflects a recommendation by its Business Climate Assessment Citizens’ Committee.
The recommendation focused on creating an opportunity to re‐establish the economic development
vision for the County and provide flexibility to pursue a variety of business attraction and retention
options. Also, Frederick County wished to duplicate the success achieved by other EDAs in Virginia.
Issuing tax free bonds for qualified users remains a function with a seven member EDA Board setting
policy and overseeing the operation of a staff of five. Partnering with the Frederick County Board of
Supervisors and Frederick County administration, the EDA is focused on attracting new capital
investment and quality jobs to Frederick County through new business location and existing business
expansions.
The EDA focuses on four areas:
1. Attracting and retaining workforce talent.
2. Retaining existing businesses.
3. Recruiting targeted businesses.
4. Employing policies that keep Frederick County a competitive business location.
SITUATIONAL ANALYSIS
The following is a brief listing of Frederick County’s strengths, concerns and critical target business
assets.
– Strengths:
• Proximity to Washington, D.C.
• Local quality of life
• Access to interstates and Dulles Airport
• Comparatively low‐cost labor force
• Variety of housing options
• Large regional labor supply of over 370,000 workers, who are skilled, educated
and loyal
• Local higher education options
• Crime rate lower than the State and Nation
• Pro‐business climate
– Concerns/Challenges:
• Awareness of parks and recreation services and entertainment options
• Short term water/wastewater capacity
• Public transportation
• Short and long‐term skilled and unskilled workforce talent needs
• Traffic issues at I‐81 interchanges
– Critical target business assets for Frederick County:
• Virginia Location
– Right‐to‐work state
– Excellent pro‐business perception
Strategy Frederick County EDA
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Approved November 4, 2021
– Competitive State cost structure
– Developed small business support system
– Readiness of business land and their costs and availability
• Proximity to D.C.
– Growing, diverse, high value‐added economy
– Growing importance to international firms
– Access to federal medical labs and decision makers
– Continued economic and population growth, and competitive cost
structure
• Local Cost Structure
– Competitive within the I‐81 corridor, Washington DC metro area and
Nationally
– Wages, utilities, and development costs are all below Washington D.C.
and Northern Virginia
– Housing costs are competitive regionally
• Frederick County location
– East coast location
– Growing regional economy
– Accessible local transportation infrastructure
– Frederick County pulls labor force from a 45 mile radius
• Transportation
– Ship to rail/truck intermodal facility within 30 minutes (Virginia Inland
Port)
– Two (2) rail lines operating in the area (CSX and OmniTrax)
– Three (3) international airport within a 2‐hour drive (IAD, DCA, BWI)
– Winchester Regional Airport offering instrument approach capacity and
a 5,500 x 100 foot runway.
• Multiple highways
– (Interstates 81, and 66 and State Highways of 11, 522, 50 and 7.
• Workforce
– Fast paced credential training solutions
– Diverse fields of employment
– Technically skilled commuter population
Frederick County’s economy has consistently ranked near the top of all localities in Virginia, in part,
because of the community’s ability to address businesses’ concerns about factors such as highway
accessibility, quality of life, occupancy/construction costs, available buildings, and labor costs. Despite
Frederick County’s decades of success and securing additional corporate decisions, areas of opportunity
have been identified. The EDA will execute a planned and strategic initiative to secure capital
investment and quality jobs from existing companies as well as companies new to Frederick County. To
achieve these vital goals, the EDA will require an appropriate level of staff and operational and incentive
funds.
Strategy Frederick County EDA
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The following are a sampling of measures illustrating Frederick County’s economy with some
comparison to the State and Nation.
Employment Trends
As of 2021Q1, total employment for Frederick County, Virginia was 36,011 (based on a four‐quarter
moving average). Over the year ending 2021Q1, employment declined 1.3% in the region.
Employment data are derived from the Quarterly Census of Employment and Wages, provided by the Bureau of Labor Statistics and imputed
where necessary. Data are updated through 2016Q4 with preliminary estimates updated to 2019Q2.
Unemployment Rate
The unemployment rate for Frederick County, Virginia was 2.9% as of July 2021. The regional
unemployment rate was lower than the national rate of 5.7%. One year earlier, in July 2020, the
unemployment rate in Frederick County, Virginia was 5.5%.
Unemployment rate data are from the Local Area Unemployment Statistics, provided by the Bureau of Labor Statistics and
updated through July 2019.
Strategy Frederick County EDA
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Wage Trends
The average worker in Frederick County, Virginia earned annual wages of $50,615 as of 2021Q1.
Average annual wages per worker increased 8.2% in the region over the preceding four quarters. For
comparison purposes, annual average wages were $63,393 in the nation as of 2021Q1.
Annual average wages per worker data are derived from the Quarterly Census of Employment and Wages, provided by the Bureau of Labor Statistics and imputed where necessary. Data are
updated through 2020Q4 with preliminary estimates updated to 2021Q1.
Industry Snapshot
The largest sector in Frederick County, Virginia is Manufacturing, employing 6,127 workers. The next‐
largest sectors in the region are Transportation and Warehousing (4,462 workers) and Retail Trade
(3,680). High location quotients (LQs) indicate sectors in which a region has high concentrations of
employment compared to the national average. The sectors with the largest LQs in the region are
Transportation and Warehousing (LQ = 2.51), Manufacturing (2.05), and Finance and Insurance (1.50).
Sectors in Frederick County, Virginia with the highest average wages per worker are Public
Administration ($74,081), Finance and Insurance ($71,888), and Utilities ($66,373). Regional sectors with
the best job growth (or most moderate job losses) over the last 5 years are Transportation and
Warehousing (+2,230 jobs), Manufacturing (+956), and Finance and Insurance (+603).
Over the next 10 years, employment in Frederick County, Virginia is projected to expand by 6,752 jobs.
The fastest growing sector in the region is expected to be Health Care and Social Assistance with a +3.4%
year‐over‐year rate of growth. The strongest forecast by number of jobs over this period is expected for
Transportation and Warehousing (+1,084 jobs), Manufacturing (+769), and Health Care and Social
Assistance (+668).
Strategy Frederick County EDA
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Occupation Snapshot
The largest major occupation group in Frederick County, Virginia is Transportation and Material Moving
Occupations, employing 5,677 workers. The next‐largest occupation groups in the region are Office and
Administrative Support Occupations (4,326 workers) and Production Occupations (3,752). High location
quotients (LQs) indicate occupation groups in which a region has high concentrations of employment
compared to the national average. The major groups with the largest LQs in the region are
Transportation and Material Moving Occupations (LQ = 1.84), Production Occupations (1.79), and
Construction and Extraction Occupations (1.27).
Occupation groups in Frederick County, Virginia with the highest average wages per worker are
Management Occupations ($115,300), Computer and Mathematical Occupations ($94,200), and
Healthcare Practitioners and Technical Occupations ($83,600). The unemployment rate in the region
varied among the major groups from 1.4% among Community and Social Service Occupations to 11.1%
among Food Preparation and Serving Related Occupations.
Over the next 10 years, the fastest growing occupation group in Frederick County, Virginia is expected to
be Healthcare Support Occupations with a +3.6% year‐over‐year rate of growth. The strongest forecast
by number of jobs over this period is expected for Transportation and Material Moving Occupations
(+1,243 jobs) and Sales and Related Occupations (+507).
Industry Clusters
A cluster is a geographic concentration of interrelated industries or occupations. The industry cluster in
Frederick County, Virginia with the highest relative concentration is Chemical with a location quotient of
6.43. This cluster employs 2,187 workers in the region with an average wage of $73,803. Employment in
the Chemical cluster is projected to expand in the region about 0.9% per year over the next ten years.
Location quotient and average wage data are derived from the Quarterly Census of Employment and Wages, provided by the Bureau of Labor Statistics, imputed where necessary, and updated
through 2020Q4 with preliminary estimates updated to 2021Q1. Forecast employment growth uses national projections from the Bureau of Labor Statistics adapted for regional growth
patterns.
Strategy Frederick County EDA
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IMPLEMENTING THE PLAN
This strategic plan defines the role of the EDA and proposes the EDA’s long‐term economic development
strategic goals and objectives. The plan also includes several strategic measures to monitor the progress
of the EDA’s program goals.
The plan will provide long‐term guidance and direction for the EDA’s work. In addition, it will be a basis
for developing an annual plan comprising specific marketing and operational strategies, tactics and
measures. The EDA will adjust the strategic plan to reflect economic climate shifts. The EDA Board will
review the strategic plan annually to ensure that it accurately represents the appropriate overall
direction and goals for Frederick County’s long‐term economic development program.
MISSION, STRATEGIC GOALS & OBJECTIVES
Mission
The EDA’s mission is to facilitate economic development efforts for Frederick County through the
retention, expansion, and attraction of businesses that create high quality jobs and new capital
investment resulting in Frederick County as a premier business location and enhancing the quality of life
for its citizens.
This strategic plan focuses on four goals:
1. Address current and projected workforce needs by engaging the talent in Frederick County
and greater community encouraging their retention and attraction
2. Enhance Frederick County’s business environment to encourage the expansion and
retention of existing business prospers
3. Conduct strategic and measured business attraction efforts to expand the commercial and
industrial base and create quality jobs for all citizens.
4. Foster and maintain a pro‐business climate by enhancing critical assets and employing
business friendly policies and procedures.
Strategy Frederick County EDA
Page 11 of 17
Approved November 4, 2021
Talent Engagement
Goal
Address current and projected workforce needs by engaging the talent in Frederick County
and greater community encouraging their retention and attraction
Objectives/strategies
Maintain awareness of current and projected workforce needs
Action Measurement
Acquire bi‐annual from JobsEQ County workforce
projections
Identify top occupational needs
Disseminate top occupational needs to partners Open rate of emails
Participate in seminars/presentations/meetings on
top occupational needs
Attendance at the Winchester Area
Society for Human Resource
Management meetings
Attendance at the Frederick County
Public School’s CTE Advisory
Committee
Organize an annual meeting with business and
education partners to discuss workforce needs
Number of participants
Number of potential solutions
Partner with appropriate local and regional partners to create and execute short‐term
workforce solutions, those that have strong potential to produce talent in 12 month or less)
Action Measurement
Facilitate work groups, as necessary and
appropriate, on short term projects resulting from
the Business and Education Summit
Attendance at work groups
Action plan for projects
Perform internet review for best‐in‐class workforce
solutions
Number of discovered solutions with
applicability
Showcase talent from area public school’s career
and technical programs (i.e. Widget Cup)
Number of participants
Competitor survey results
Number of internships/hires
Create and promote marketing tools and programs
that help employers sell location to candidates and
existing employees.
Website analytics of regional talent
website
Social media analytics
Amplify existing efforts to host career fairs/regional
hiring events (i.e. Employer Expo)
Number of participants
Number of hires
Survey of participants
Build perceptions of community as a great place for
careers with local young talent (i.e. Regional
Internship Fair)
Number of participants
Number of internships resulting
Conversion of internships to careers
Create a regional tour resource for employers and
their candidates
Number of participants
Number of tours
Strategy Frederick County EDA
Page 12 of 17
Approved November 4, 2021
Partner with appropriate local and regional partners to create and execute long term
workforce solutions, those that have strong potential to produce talent in 12 month or
more)
Action Measurement
Facilitate work groups, as necessary and
appropriate, on short term projects resulting from
the Business and Education Summit
Attendance at work groups
Action plan for projects
Provide an in‐person career exploration event for
middle school students (i.e. Worlds of Work)
Number of participants
Survey of participants
Enhance awareness of students, educators and
school staff to the many rewarding local careers
available (i.e. student and teacher tours)
Number of participants
Survey of participants
Build pathways from post‐secondary and K‐12
schools, allowing entry into these industries
Number of Workforce Models built
Number of participants
Number of hires
Conduct regular messaging on all career pathways
(post high school to college)
Social media analytics
Website analytic of relevant page
Business Retention
Goal
Enhance Frederick County’s business environment to encourage the expansion and
retention of existing business prospers
Objectives
1. Understand the overall health of existing industry sectors, recognize changing industry
trends, and ensure consistent, personal contact with businesses.
Action Measurement
Perform business call teams visits
Number of business call teams visits
Number of follow‐ups business call
team visits
Number of business expansion
considerations
Number of business expansions
Value of capital investment from
expansions
Number of retained and new jobs from
expansions
Analyze business call team visit for industry trends Results from aggregate analysis of call
teams visits using E‐Synchronist
Number of action oriented responses
Visit, as appropriate, in conjunction with VEDP to
headquarters of businesses
Number of visits
Number of expansion considerations
Strategy Frederick County EDA
Page 13 of 17
Approved November 4, 2021
Organize topic specific forums, as appropriate Number of business participants
Percentage of business participants to
invited participants
Participate in meetings/workshops with relevant
business/industry groups
Number of actionable intelligence
gained
2. Elevate businesses’ contributions to Frederick County
Action Measurement
Continue a business appreciation program Number of articles
Open rates of emails
Social media analytics
Attendance at events
Showcase specific economic sectors (i.e., FredCo
Eats)
Number of participating businesses
Survey of participants
Social media analytics
3. Offer existing businesses with key operational and loan assistance
Action Measurement
Provide financial management, marketing and
operational analysis for existing businesses through
the Lord Fairfax Small Business Development
Number of existing business clients
consulted
Number of jobs created or retained
Value of capital investment
4. Provide awareness of local conditions, resources and assistance opportunities
Action Measurement
Provide real time job posting information Open rates of emails
Distribute targeted information on assistance
programs and other pertinent business conditions
Open rates of emails
Website analytic of relevant page
Strategy Frederick County EDA
Page 14 of 17
Approved November 4, 2021
Business Attraction
Goal
Conduct strategic and measured business attraction efforts to expand the commercial and
industrial base and create quality jobs for all citizens.
Objectives
1. Identify targeted business sectors for attraction purposes
Action Measurement
Review regularly project announcements in targeted
geographic areas
Report to EDA Board
Discover business sectors through employment data
for sectors with positive long‐term growth and
wages that match or exceed the County’s average
wage
Identification of target business sectors
EDA Board acceptance of target
business sectors
Develop, as appropriate, an enhancement plan for
targeted business sectors
Report to EDA Board
Execution of plan
2. Collect and leverage market intelligence related to targeted business sectors
Action Measurement
Participate in meetings/workshops with relevant
business/industry groups
Number of actionable intelligence
gained
Acquire and review relevant industry reports Number of actionable intelligence
gained
Strategy Frederick County EDA
Page 15 of 17
Approved November 4, 2021
3. Maintain and grow relationships with new business lead generators.
Action Measurement
Engage with site consultants and corporate real
estate brokers at appropriate meetings, office visits
and client activity
Number of new relationships
Number of refresh relationships
Number of project considerations
Number of best practices examples
acquired
Number of new business locations
Number of new jobs
Value of capital investment
Interact with business attraction managers at VEDP
at appropriate meetings, office visits and client
activity
Number of new relationships
Number of refresh relationships
Number of project considerations
Number of new business locations
Number of new jobs
Value of capital investment
4. Recruit additional grocery stores to Frederick County
Action Measurement
Conduct an outreach effort to strategic grocery
stores
Interest level of grocery stores
Number of grocery store locations
5. Offer new businesses with key operational and loan assistance
Action Measurement
Provide financial management, marketing and
operational analysis for new businesses through the
Lord Fairfax Small Business Development
Number of new business clients
consulted
Number of jobs created
Value of capital investment
6. Educate the community on the benefit of a proactive business development presence
and the need for its consistency and commitment.
Action Measurement
Speak to appropriate community groups
Number of speaking engagements
Conduct regular messaging on benefit economic
development
Social media analytics
Website analytic of relevant page
Strategy Frederick County EDA
Page 16 of 17
Approved November 4, 2021
Business Climate
Goal
Foster and maintain a pro‐business climate by enhancing critical assets and employing
business friendly policies and procedures.
Objectives
1. Encourage development of “ready to go” business properties.
Action Measurement
Survey regularly real estate listing services for
new/revised properties
Monthly update on online database
Total SF available and vacancy rates for
office and industrial
Tier sites, as appropriate, according to the Virginia
Business Ready Sites Program
Number of Tiered sites
Acreage of Tiered sites
Collaborate with property owners to secure at least
Tier 4 of the Virginia Business Ready Sites Program
Number of Tier 4 or above sites
Acreage of Tier 4 of above sites
Number of Business Ready Sites Loan
Program Agreements
2. Facilitate and encourage processes and policies that are attractive to business
Action Measurement
Suggest new/revised local policies, as appropriate,
(i.e., data center tax rate)
Number of introduced policy
suggestions
Respond, as appropriate, to Federal and State
legislative actions impacting County businesses (i.e.,
OMB’s MSA decrease, Ozone Early Action Plan)
Number of responses
3. Assist the Winchester Regional Airport implementing their strategic plan, as
appropriate.
Action Measurement
Conduct an outreach campaign to companies with
large government portfolio and direct government
users
Number of meetings secured
Number of visits to airport
Number of locations
Support relevant initiatives Varies dependent on activity
Strategy Frederick County EDA
Page 17 of 17
Approved November 4, 2021
4. Support the implementation of transportation projects with an economic development
nexus
Action Measurement
Provide letters of support as requested Number of letters submitted
Participate in the MPO’s technical review committee Attendance at meetings
CONCLUSION
This strategic plan serves to provide guidance into Frederick County’s economic development efforts.
To ensure the plan’s implementation, the EDA should conduct regular checks of the impact measures
and perform an annual review of the entire document. This plan should serve as the foundation for the
EDA’s annual budgeting processes.
Frederick County has achieved much success. The challenge now is to build on the momentum of this
past success. This plan serves a platform to accomplish this need.